Brinkmann Constructors Safety Video – Part Three – The Final Product

Worker safety throughout a job site is paramount at Brinkmann Constructors. This new safety video delivers that message in a compelling way.

Worker safety throughout a job site is paramount at Brinkmann Constructors. This new safety video delivers that message in a compelling way.

Safety is the responsibility of every worker on every job site at Brinkmann Constructors.

These days, workers are getting that message loud and clear thanks to a new safety video that’s shown at the beginning of every safety orientation meeting when a new building project gets underway.

The video, titled, “I Could Have Saved A Life That Day” is the result of a true partnership between Brinkmann Constructors and the production team they hired to create the video that consisted of Pickett Productions, (which is now known as CG Studios) Mike Martin Media and BloodLInes Creative.

There were two, full, on-location shoot days, two green screen shoots at Mike Martin Media and another shoot held at a funeral parlor in south St. Louis. The plan was for Mike Martin Media to go through the more than three hours of footage and assemble the rough cut.

From there, Carl Braun, who is the Creative Director at CG Studios, began working his computer graphics and editing magic, doing a lot of color correcting, and adding graphics throughout the video to enhance or emphasize key points.

Graphics depicting Hazardous Materials grab attention and help tell one aspect of the safety story.

Graphics depicting Hazardous Materials grab attention and help tell one aspect of the safety story.

The proper angle to set a ladder is re-enforced via these graphics.

The proper angle to set a ladder is re-enforced via these graphics.

Carl and I have been working together on projects for more than 15 years. So there was a real comfort level as we worked as one to try and plus the rough cut that Mike Martin Media had sent us.

The graphics Carl used throughout gave a contemporary feel to the overall video and were also in line with Brinkmann Constructors’ new brand guidelines, which were recently developed by TOKY.

Brian Satterthwaite, President of Brinkmann Constructors delivers the closing message of the video with graphics representing the new corporate branding.

Brian Satterthwaite, President of Brinkmann Constructors delivers the closing message of the video with graphics representing the new corporate branding.

We also worked hard to enhance the most dramatic part of the video – the plunge of a worker who wasn’t tied off, resulting in a fall off the second floor of a building under construction. The end result was quite convincing.

Not being tied off when you're working above ground can have fatal consequences.

Not being tied off when you’re working above ground can have fatal consequences. This was one of several quick cuts used to help make that point.

According to Tim Myatt, Safety Coordinator at Brinkmann Constructors, the entire video does exactly what we all wanted it to do – it tells a very convincing story of the need for safety at every job site.

“When we first showed the video at an internal presentation, I looked around the audience to see what the engagement level was,” said Myatt. “The whole audience was dialed in.”

“Now, every time we do a safety orientation, I know we’re going to grab attention and deliver our safety story in a way that will be seen, noted and acted upon. Workers are getting the message, loud and clear,” said Myatt.

The second poem that is read in the video is called, “I Know I Saved A Life That Day.” The last scene in the video is of the worker who stepped up and made a difference by telling another worker he wasn’t tied off while he was working on the second floor. The video ends with that worker watching as the man climbs into his pickup, ready to go home for the day.

The man responsible for saving his fellow worker from a potential fall thinks about the impact he made by standing up and stepping in.

The man responsible for saving his fellow worker from a potential fall thinks about the impact he made by standing up and stepping in.

Thanks to this video, that could be the end result, many times over.

This is the third of three blogs regarding this project for Brinkmann Constructors. BloodLines Creative works in partnership with a variety of creative resources. If you’re looking to tell a story via video, or have any other marketing communications needs, we can assemble the team ideally suited to get the job done – on time, on budget and with big idea thinking delivered in an impactful way.

Nine reasons why this could be my finest blog post ever

I’ve been reading up about blogging.

It seems my blog posts could use some improvement. Search engines don’t like my headlines. People don’t share my content or re-tweet my posts. I rarely post pictures. Perhaps most important, this blog lacks focus.

I drift from politics to advertising to St. Louis-based topics to musing about the Rams.

What is the point and how in the world have I managed to garner more than 12,000 views in less than a year’s time?

I love to write. Though I do advertising and marketing communications by day, I haven’t turned this blog into strictly an advertising and marketing communications forum.

I know it’s critical that I be seen as a thought leader in what I do. Here’s my thinking on that – I am a thought leader, it’s just that not all of my thoughts lead back to advertising or marketing communications.

Howard Gossage, (http://www.lacreativeclub.com/gossage.html) my favorite ad man of the 1960s, had a famous saying that went like this, “People read what interests them. Sometimes, it’s an ad.”

I have updated his saying for my own selfish purposes to, “People read what interests them. Sometimes, it’s a blog post.”

So where are my nine reasons you might ask?

Blog posts score much higher when there are lists. With that in mind, I present the following:

9. This post contains a specific message to all my Facebook friends – thanks for wishing me a Happy Birthday yesterday and to those of you who didn’t, I will happily accept your belated birthday greetings as well as belated greetings for the one-year anniversary of BloodLines Creative (www.bloodlinescreative.com).

8. It also contains a link to my BloodLines Creative LinkedIn page (http://www.linkedin.com/company/2461797?trk=tyah). It would be great if you could follow that as I’m in the midst of adding content and services and continue to seek companies that are looking for Big Idea Thinking on a limited budget.

7. I’ve included a picture! Here’s a shot of Steve Meyer, holding the certificate he received (suitable for framing) and the hot little sports car that I gave away for being the 1,000th viewer of my blog on January 24, 2012.

6. There’s also a link that I encourage everyone in St. Louis to visit. It’s called Rally StL (http://www.rallystl.org/) and its pursuit is a noble one that I wholeheartedly endorse: coming up with ideas to promote St. Louis in whatever way, shape or manner you propose. November 14 was the start date for idea submission and if you go to the link you can learn more about the program and submit your own grand scheme to prove to the world what a great place St. Louis is to live, work and raise a family.

5. Since I’m sharing all these links, I thought I’d also share a plug for my current two favorite integrated marketing firms in the St. Louis area – TOKY (http://toky.com/) and Atomic Dust (http://www.atomicdust.com/). They’re both doing amazing work and they make me jealous and no, I’ve never done a single freelance job for them. I just love to see St. Louis-based companies do great work and these two are far from the only ones – there is a creative revolution going on in St. Louis and I’m proud to tell others about it.

4. The last link I’ll share is one that I’ve had a personal involvement with and it’s been refreshing to see this program begin to take off in schools across the nation. It’s called the CyberBully Hotline (http://www.cyberbullyhotline.com) – it’s a service provided by SchoolReach and it’s designed to provide kids in school an anonymous means of reporting bullying – which is huge when you’re a kid and you’re afraid to tell your parents or a teacher face-to-face.

3. Anyone who reads these lists hoping that the reasons get better, the lower you get is in for a surprise.

2. Having an odd-number of reasons for some reason pulls in more people than doing a top ten list.

1. Now that you’ve made it to the bottom of the list, perhaps you might be saying, “this couldn’t possibly be his finest blog post ever.”

I said it could be.

And that’s the surprise.

A big, fat turkey of a post, right before Thanksgiving.

Have a safe and happy holiday and remember those in need.

Share your wealth.