I don’t often post about the work I’ve been doing for BloodLines Creative – which is probably bad for business. Yet I’ve been so busy doing things, including continuing to paint in the evening hours, that I just haven’t found the time – or the energy to tout some of the recent projects I’ve been involved in.
That’s okay because business continues to roll along – never at the volume that I would prefer which would be 40+ billable hours a week – but at the end of each workday, I often wonder where did the time go.
These past few weeks I’ve been working on a new business pitch and part of our proposal involved using augmented reality. In case you’re wondering, Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.
In case you’d like to see it in action, here’s a little demo you can view – https://www.youtube.com/watch?v=SaO5tXzj58U
I won’t go into the actual applications that we were proposing but suffice it to say, it has the potential to be pretty cool – if we actually get the business.
I’ve also been involved in creating new vehicle graphics for an electrical contractor we’ve been working with via The Epstein Group. Recently, we got the opportunity to see some of the new graphics put into place on a variety of vehicles in their fleet – vans, bucket trucks, pickups and even a trailer where we wrapped the entire vehicle in graphics.
What’s really exciting is this is part of a comprehensive re-branding effort that will include a new website, print and collateral materials along with new videos.
Speaking of new videos, I’ve written a number of them recently. One for a construction company, another for a new product launch along with a series of internal award videos recognizing the collective efforts of groups or individuals.
No, I’m not naming names or showing the work as some of the projects are confidential in nature or haven’t been approved for public release.
But the work has been both fun and rewarding. And I continue to learn new things and new tactics to utilize in the ever-changing world of advertising and marketing communications.
Regardless of the tactic, they still take smart, strategic thinking in order to stand out, get noticed and acted upon.
Big Ideas Start Here.
BloodLines Creative provides Big Idea Thinking to a wide variety of consumer, B2B and government-related and not-for-profit accounts. The work we do ranges from individual projects to full-scale advertising and marketing communications across all media. If you’re looking for something out-of-the-ordinary, then resist the ordinary. Give us a call at 314.973.9197 today.