Working partnerships – Part III – E-Merge Interactive

I’ve been working with the fine folks at E-Merge Interactive ( long before they were known as E-Merge Interactive.

Barry Lee, David Smith and Kerry Brown are pretty much the brain trust behind E-Merge Interactive and I have worked with all three of these individuals for more than 25 years. I used to do quite a bit of video and audio production at Smith-Lee for a variety of clients. Dave’s wife, Sandy, is an amazing composer and gifted musician who I worked with to create award-winning commercials and videos back in the day.

But times changed and though Smith-Lee still does an impressive array of audio work, they shifted their focus more to the interactive world and formed a separate company,
E-merge Interactive, providing a full range of interactive services, primarily for B2B clients.

One of those clients is Byrne & Jones Construction. (

A partial look at the home page of Byrne & Jones Construction.

A partial look at the home page of Byrne & Jones Construction.

When we first began working with Byrne & Jones, their website was, to put it politely, a work in progress. Many of the sub-pages were incomplete. The home page featured rotating imagery but it didn’t really focus on key benefits of what the company provided.

And Byrne & Jones provides a lot. They’re the largest asphalt provider in the St. Louis metro area. Their sports division is one of the largest builders of tracks and athletic fields in the Midwest. They have a booming micro surfacing division, as well as perform concrete and soil stabilization work. In the past year, they also bought a company called Midwest Foundation that does marine work on rivers and lakes throughout the Midwest. (

We recently launched a newly updated website for Midwest Foundation, a Byrne & Jones Company.

We recently launched a newly updated website for Midwest Foundation, a Byrne & Jones Company.

Over a period of time, we completely overhauled the website and began doing SEO work as well, partnering with Romondo Davis of Davis Interactive for his expertise in all aspects of social media. The Byrne & Jones blog, that hadn’t had any new posts for quite some time began getting regular entries which we pushed out via social media to help drive more traffic to the site.

Thought leadership articles and profiles of projects are now regularly posted via the Byrne & Jones blog.

Thought leadership articles and profiles of projects are now regularly posted via the Byrne & Jones blog.

Numbers have been trending upward and the growth of Byrne & Jones continues to be on the rise as well. They are a well-managed, well-run company that needed their website and social media to catch up in order to better tell their story.

Byrne & Jones is just one of the clients that I have partnered with E-Merge Interactive to help provide marketing communications. We’re in the process of launching a new website for another B2B client and there are more projects in the works. It’s been a good blend of their interactive capabilities and my branding and writing expertise.

There’s always room for more.

The business model for BloodLines Creative is fairly flexible. I work directly for clients. I also work with agencies to help with their client needs in times of overflow or for select projects. I work with in-house agencies, helping to write or produce videos. And I partner with other designers, social media providers or production companies to assist their client needs. It all results in an ever-changing, always interesting flow of assignments. I am honored to be a part of each and every one. Now, what can I do for you?

Mad props to E-merge Interactive

My bloodlines creative website ( went live about two weekends ago. It took longer than I expected – than again, this is a rather work-filled website so it’s quite heavy on content and putting all that content into place takes time. I’m sure it also took a good deal of patience. So I want to thank everyone at E-merge Interactive for working with me. Ed Madden was my key point of contact. He took some initial designs I presented him with and plussed the home page, bringing my tag line of “Big Ideas Start Here” to life. Barry Lee oversaw the programming and I’m embarrassed to say I don’t know the last name of Shaun, the main man who did all the programming – but he was awesome, particularly the one afternoon where we sat down side by side and fine-tuned one page and one set of samples at a time.

There’s a lot of work still ahead of me building up the content and look of all my links and there’s a lot of work I wish I had featured – particularly many of the radio and TV commercials I did in my distant past. The Pasta House Company commercial with the spinning statue of David and the fake Jack Nicholson voiceover has always been one of my favorites – but I don’t have it anymore. There were several commercials for Mark Twain Banks that I’d love to have on there – one where we crushed a toaster, talking about how they don’t do free gifts. Another series that was all type and flashes of color set to jazz music scored by Jay Oliver who now plays in Jimmy Buffett’s band that helped sell a boatload of annuities. I could lament some of the missing radio spots as well. The fact is, I don’t get to do hardly any radio and TV spots anymore and that has always disappointed me. I consider myself somewhat of a master of the low budget, big idea spot. Very rarely in my career did I ever have what would be considered lucrative budgets to work with. Small to even smaller was always the order of the day. So if anyone out there is looking for some big ideas for their radio or TV efforts – you know where to find me.

And for those of you who aren’t all that familiar with my work, now it’s a whole lot easier to see at least a representative sampling of what I’ve done and hopefully, give you some kind of idea of what I could possibly do for you. The site also contains a sampling of a few of the paintings I’ve done in the Tom’s gallery section. I’ve had a total of three fine art gallery showings in my past and also had many of my works on display at several different restaurants. What was once my painting room is now my office and there’s simply no place in our household right now for me to resume that hobby which also became a passion. But I do encourage you to check it out.

If you visit the site, I thank you. And if you’re a company or an individual that is looking for solutions, not just tactics with your e-marketing, I suggest you contact E-merge Interactive at or just pick up the phone, call 647-3900 and ask for Kerry Brown.

They helped me out tremendously with my site and I’m letting people know that. After all, one good turn deserves another.