When I originally began this blog more than 300 posts and nearly 100,000 viewers ago, I was fired up and pronounced that I was ready to do great things.
I still am.
I’ve written about a wide variety of topics, focusing primarily on advertising and marketing communications which is how I earn my living. Yet the most readership I’ve gotten through the many posts I’ve done has generally not had anything to do with those topics.
The potential merger of St. Louis city and county has drawn the most interest. That’s good, I guess.
I remain a firm believer that there should be a merger, that the current divide is harming our region and that we’ll never really capitalize on our true potential unless we join forces to address the variety of issues that need to be dealt with and eliminate the needless bureaucracy, fiefdoms and petty politics that continue to put a slow stranglehold on this region.
Other posts I’ve written that have drawn many views and elicited quite a few comments range from the glory days of Kenrick Advertising to the Rams leaving town to the loss of my dad this past December.
I’ve tried to position myself as a thought leader in the wonderful world of advertising and marketing communications.
But I’d be the first to admit that I’ve been playing catch-up to the ever-expanding digital and social media whirlwind that has hit traditional means of communications and knocked them down for a ten-count. Though I’ve made great strides in my knowledge base, new technologies and user platforms emerge on a daily basis. If you think you’re on top of something one day, you’re behind the next.
But one thing remains unchanged no matter how it’s being delivered: the simple ability to communicate.
These days, it’s more important than ever to develop your brand personality and connect with your audience in ways that are honest and true to what you’re all about.
I love to write.
I love to tell stories.
I have tried to assess the amount of business I’ve gotten through writing these blog posts. Directly, I know it led to one piece of business that has long since come and gone.
But people know I’m out there. Those who have read these posts know that I am capable of putting together a sentence or two that somehow leads you from Point A to Point B though I have a strong tendency to take detours and on occasion, run directly into roadblocks.
I’ll keep writing.
Business has been very good recently. I don’t think there’s any correlation to the work I’ve been doing and the blog posts I’ve been posting (or more recently, not posting).
If you’re still reading, you’re the reason that the answer to the initial question is this: blog.