Pursuing other interests

Back when I worked at Kenrick Advertising, there seemed to be a revolving door of people coming and going and whenever one of them was sent packing, a memo would go out stating, “_______ has left the agency to pursue other interests.”

A few months ago, I issued myself a memo regarding BloodLines Creative.

I left to pursue other interests.

I am now the Creative Director of McCarthy Building Companies, Inc. – in fact, I’ve been in that position now for almost three months.

It’s been a great fit and I’m proud to be part of a company that will be celebrating its 150th anniversary in 2014 and keeps getting better with age.

So why the delay in the announcement?

At first, I was hesitant to spread the news that I had taken on this opportunity. And it definitely is a tremendous opportunity. McCarthy is one of the top ten builders in the United States. Our goal is to be the best builder in America and I can now use the word ‘our’ because I am a part of that team.

I have a lot to learn – not just about the building and construction industry but about how to better use technology to continue improving the communications process.

In the limited time I’ve been there, I’ve been involved in all new communications projects, most notably in the area of digital publishing. I’ve had the privilege of working with two super talented designers who amaze me daily. I’m back to writing and overseeing the development of posters, print ads, videos, invites, e-cards, logos and a wide array of other assignments. I’m no longer working on my own, I’m now part of a team that is more than 2,500 strong. Every day is different. Every day is a challenge.

And that’s the way it should be. So it’s way past time for me to start spreading the news. It’s time to update my LinkedIn profile, time to tell whoever might be interested that my allegiance is now pledged to McCarthy.

BloodLines Creative will continue – only now, it’s turned into a side operation – I’m no longer out there searching for new business opportunities. If a freelance job comes along, I’ll accept it, time permitting. But my focus is 100% on doing the best possible job every single day for McCarthy. I’m a builder now – a builder of the McCarthy brand.

This blog will continue and I’ll keep writing about a wide variety of topics – advertising, marketing, St. Louis, sports, and life in general. (Though not necessarily in that order.)

I’ve had almost 15,000 readers of some of the words I’ve written over the past two years. That seems like a lot, though in the grand scheme of things it’s not much at all.

But that’s okay. It continues to be a good exercise in writing each time I sit down to the keyboard.

So thanks for reading.

Blogging is one interest I will continue to pursue.