Over the past week or so, I was happy to see that DirecTV has resumed their on-going campaign where they deal with the bad things that happen when you have cable TV.
Two recent DirecTV commercials reminded me just how much I enjoy watching these spots. “Fatty Face” was very well done. http://www.ispot.tv/ad/7fTM/directv-fatty-face
I also really liked watching, “Don’t have your dad get punched over a can of soup”. http://lybio.net/directv-dont-have-your-dad-get-punched-over-a-can-of-soup/commercials/
Grey Advertising out of New York is the agency that created the commercials and I guess the client or focus groups or more likely, sales, led them to pulling the plug on the campaign. Recent efforts on behalf of DirecTV have been over-the-top but for some reason lacking. “Attack of the squirrels” was kind of creepy and not a whole lot of fun. “Motorcycle car” seemed just outright dumb and lacks the charm of the “Don’t” campaign. http://www.ispot.tv/brands/79_/directv
So now, the “Don’t” campaign is back and I hope it continues.
It’s not that these commercials have convinced me to give up cable – they haven’t. But they definitely have done the awareness trick. I’m just not convinced DirecTV is any better than cable. Still, if you compared DirecTV commercials to those made promoting Charter, DirecTV would win in a landslide.
I love the voiceover for these commercials, I love the writing, the editing, the timing and the absolute unpredictability of the outcomes.
The formula is rather basic. Eight sentences, each one connected to the other. Each scenario getting slightly worse.
For example: “When you pay too much for cable, other bills suffer. When other bills suffer, you need to get a part-time job as a night watchman. When you’re a night watchman, you get fired from your day job because you can’t stay awake. And when you get fired from your regular job you end up becoming a mascot for a new sippy drink. Don’t become a mascot for a new sippy drink. Get rid of cable and upgrade to DirecTV.”
This concept would probably get killed.
Not outrageous enough. Then again, I only gave it about 15 minutes of time. The creative team at Grey has weeks and weeks to develop the next installment.
You know you’ve got a great campaign when people do parodies of it, as well as write and talk about it. It’s become a part of pop culture. Bottom line, though, it has to sell.
Our household still hasn’t bought.
But it’s not because of the advertising.
Keep ’em coming, Grey. These commercials are among the few that I have seen recently that I liked enough that they actually made me want to comment. Old Spice has done it again as well. https://www.youtube.com/watch?v=8M-sAPobpfY
It makes me look forward to the Super Bowl.
Not for the game, of course. It’s all about the commercials.
Coming soon to a TV and computer screen near you.