I’ve been reading up about blogging.
It seems my blog posts could use some improvement. Search engines don’t like my headlines. People don’t share my content or re-tweet my posts. I rarely post pictures. Perhaps most important, this blog lacks focus.
I drift from politics to advertising to St. Louis-based topics to musing about the Rams.
What is the point and how in the world have I managed to garner more than 12,000 views in less than a year’s time?
I love to write. Though I do advertising and marketing communications by day, I haven’t turned this blog into strictly an advertising and marketing communications forum.
I know it’s critical that I be seen as a thought leader in what I do. Here’s my thinking on that – I am a thought leader, it’s just that not all of my thoughts lead back to advertising or marketing communications.
Howard Gossage, (http://www.lacreativeclub.com/gossage.html) my favorite ad man of the 1960s, had a famous saying that went like this, “People read what interests them. Sometimes, it’s an ad.”
I have updated his saying for my own selfish purposes to, “People read what interests them. Sometimes, it’s a blog post.”
So where are my nine reasons you might ask?
Blog posts score much higher when there are lists. With that in mind, I present the following:
9. This post contains a specific message to all my Facebook friends – thanks for wishing me a Happy Birthday yesterday and to those of you who didn’t, I will happily accept your belated birthday greetings as well as belated greetings for the one-year anniversary of BloodLines Creative (www.bloodlinescreative.com).
8. It also contains a link to my BloodLines Creative LinkedIn page (http://www.linkedin.com/company/2461797?trk=tyah). It would be great if you could follow that as I’m in the midst of adding content and services and continue to seek companies that are looking for Big Idea Thinking on a limited budget.
7. I’ve included a picture! Here’s a shot of Steve Meyer, holding the certificate he received (suitable for framing) and the hot little sports car that I gave away for being the 1,000th viewer of my blog on January 24, 2012.
6. There’s also a link that I encourage everyone in St. Louis to visit. It’s called Rally StL (http://www.rallystl.org/) and its pursuit is a noble one that I wholeheartedly endorse: coming up with ideas to promote St. Louis in whatever way, shape or manner you propose. November 14 was the start date for idea submission and if you go to the link you can learn more about the program and submit your own grand scheme to prove to the world what a great place St. Louis is to live, work and raise a family.
5. Since I’m sharing all these links, I thought I’d also share a plug for my current two favorite integrated marketing firms in the St. Louis area – TOKY (http://toky.com/) and Atomic Dust (http://www.atomicdust.com/). They’re both doing amazing work and they make me jealous and no, I’ve never done a single freelance job for them. I just love to see St. Louis-based companies do great work and these two are far from the only ones – there is a creative revolution going on in St. Louis and I’m proud to tell others about it.
4. The last link I’ll share is one that I’ve had a personal involvement with and it’s been refreshing to see this program begin to take off in schools across the nation. It’s called the CyberBully Hotline (http://www.cyberbullyhotline.com) – it’s a service provided by SchoolReach and it’s designed to provide kids in school an anonymous means of reporting bullying – which is huge when you’re a kid and you’re afraid to tell your parents or a teacher face-to-face.
3. Anyone who reads these lists hoping that the reasons get better, the lower you get is in for a surprise.
2. Having an odd-number of reasons for some reason pulls in more people than doing a top ten list.
1. Now that you’ve made it to the bottom of the list, perhaps you might be saying, “this couldn’t possibly be his finest blog post ever.”
I said it could be.
And that’s the surprise.
A big, fat turkey of a post, right before Thanksgiving.
Have a safe and happy holiday and remember those in need.
Share your wealth.