BloodLines blogging takes a back seat

There really is no excuse why my posts have become so infrequent.

But I’m going to offer a few anyway.

Recently, I’ve been stepping up my blogging activity for a few clients. Unlike my own personal diatribes where I write about the items that are popping into my head at the time, these take a good deal of research and often multiple interviews, drafts and re-writes before we go live.

I generally don’t like to divulge client information without their permission so the clients for whom I’m creating these posts shall remain nameless. Fortunately, the number of clients continues to increase. So I find myself writing about a wide variety of topics.

I’m sure Google is confused by my browsing activity. They must think I have some fairly eccentric and quirky tastes as one day I’ll be researching the Army Corps of Engineers and the next I’ll be investigating Gmax impact testing. I’ve been fortunate enough to blog about museum exhibitions as well as new curricula being offered at university programs.

These days, I’ve been diving into swimming pool construction. Soon, I hope to be writing more about thermal power generation and posting knowledge about fluid conveyance systems. If that all sounds a little heavy-duty, it is. But it’s also quite interesting to go on a crash course of learning, consuming as much information as possible and then doing my best to digest it and create something that’s relevant and useful to the target audience I’m addressing.

My most recent painting is just one of many items that are keeping me away from regular blogging.

My most recent painting is just one of many items that are keeping me away from regular blogging.

On top of all that, I continue to try and get better as a painter. So there’s always a work that is in the works. One is awaiting more brushwork as soon as I decide that I’ve said enough regarding this particular post. I have another painting that is sketched out and waiting to show up on canvas as soon as I wrap this current one up.

So my attention has been elsewhere. That’s a good thing and a bad thing.

Good, because my business has been booming and blogging has had a lot to do with it.

Bad, because in order to keep building your business, you’ve got to keep at it, particularly when it comes to blogging.

What can I do for you?

BloodLines Creative provides a wide variety of advertising and marketing communications services to a wide variety of clients. From concept through completion, you get work that is on target and cuts through the clutter to connect with your target in a way that generates results. If you’re facing a creative challenge and you’re looking for big idea thinking without the big price tag, you’ve come to the right place.

How to become more creative #3 Ask, “What if?”

This is the third of nine posts from my recent “Unleash Your Inner Artist” presentation where I showcased a few thought-starters on how everyone can become more creative.

One of the easiest ways to turn up your creativity is simply by asking, “What if?”

What if we stayed open later on weekends?

What if we went to a four-day work week with 10-hour days?

What if this blog were written by someone with a little better intelligence level?

There’s no telling where the answers to some of those questions may lead you.

Before I go any further, I want to make sure I’m giving credit where credit is due. This whole series on becoming more creative comes from a book I read quite some time ago called, “A Kick in the Seat of the Pants”. It was written by Roger von Oech and is his follow up book to “A Whack on the Side of the Head”.

I have found each one of these books to be extremely helpful in getting my so-called creative juices flowing. Since I don’t think they were exactly huge sellers and were both written quite some time ago, I’m simply passing on his knowledge and putting my own spin on it.

Asking “What if” is really a great way to spur your thinking. Take whatever problem you may be having. Let’s say you’re trying to come up with a new website for a shoe store. Ask yourself, “What if people could try on their shoes online?” Or, “What if you could design your own shoes and then buy them?” Or, “What if people could see photos of themselves wearing the new shoes with their favorite outfits?”

Throw convention and practicality out the window. Don’t worry about the details right now, simply come up with a long list of “What if?” questions. Once you do, that’s when you try and figure out how it could possibly work. Sometimes, the more outrageous your “What if?” scenario, the more it can actually lead you to a solid idea, acting as a stepping stone that takes you to a solution that you may have never even thought of had you not been outrageous in the first place.

There are truly all sorts of “What if?” scenarios you can develop. Write down your key problem, then “What if?” it from many different angles.

I am in the process of asking a few “What if?” questions of my own right now about this blog.

For example, “What if all the people who read this blog would each tell three others to read it?”

“What if my entire living depended on what I write with every post?”

“What if the key leaders of the world relied on this blog for guidance?”

“What if I actually gave someone some useful information?”

I’ll let you know if any of these scenarios lead me anywhere.

In the meantime, start asking “What if?” on your own. Let me know if anything works!

 

0 to 150 in eight hours flat.

Yesterday, I lamented that I was already losing my loyal following of readers (all two of you). Today, it’s a different story. More than 150 views and climbing. The word is spreading. The pressure is mounting. I need to be timely. Topical. Relevant. Witty.

That’s a tremendous amount of pressure for a guy who just started blogging for the first time last week. But that’s what I want. I”ve been sitting back on the sidelines, waiting for a good reason to dive in to the social media world and now I’ve got one. I need to make a living.

And in the last few weeks, I’ve discovered that the gifts of my creativity need to be spread around, distributed to whoever wants them in whatever ways I can. You’ve got to start somewhere. You’ve got to get out of your comfort zone. You’ve got to be willing to fail.

I’m starting here.  I’m trying my hardest to get out of that comfort zone and I’ve already failed at a number of things. And I’ll fail at a few more along the way, wherever that way takes me. It’s all good. And it’s really rewarding to see some of you are willing to come along for the ride.

Fasten your seat belts. Turbulence ahead.