Yesterday morning, while walking around the track at the Des Peres Lodge, I learned that ADDY week begins tomorrow.
If it weren’t for Walt Jaschek, I would have been completely oblivious that ADDY week is even taking place, culminating with the ADDY awards this Thursday evening. Thankfully, Walt was seeking a little exercise as well and he asked if I was going to the big event on Thursday.
So I went to the Ad Club’s website which has gotten a nice makeover since the last time I visited and looked into the upcoming events for ADDY week. http://www.addyweekstl.com/
Unfortunately, with most of the activities taking place during the day, I’m probably going to have to pass on the speaker forums – though I’d love to sit in on the developing social media strategies panel and still might try to make that happen.
But I do plan on being at the ADDYs on Thursday evening. I want to see the best work that’s being done in St. Louis.
I’m hoping this year print makes a rebound and that there will actually be some finalists on display. I hope the TV reel makes me jealous. I hope the radio reel does the same. I want to see fully integrated campaigns that work across the board.
I want to see the celebration of St. Louis’ creative community on display. There are a lot of good firms doing all kinds of great work and it’s fun to see that work recognized. It’s also fun to visit with people who I don’t see often enough anymore.
It amazes me how much advertising has changed since I first got into the business – back when writers worked on manual typewriters, art directors did their layouts on drawing boards, audio engineers used razor blades to cut commercials and some editors were still using movieolas, cutting and splicing scenes (that was my favorite room in the basement of Technisonic).
But the celebration is still for the same thing – the big idea. And big ideas should be celebrated.
So thanks, Walt.
I’ll see you on Thursday.