The assignment was a simple one – promote American Eagle Credit Union’s wide range of savings plans. Well, actually, that’s not as simple as it sounds because this wasn’t for a print ad or radio commercial or TV spot – it was for window signage at a number of their St. Louis area locations.
We’ve worked on a variety of these assignments before for American Eagle Credit Union and the challenge is always the same – come up with a message that essentially works as an outdoor board. The assignment’s slightly more complicated than that due to the fact that our message actually gets spread out over six different windows (or four very large ones with their main location on Lynch Street). And all of those windows have dividers separating them, making it tough to split words between the windows.
So we looked at all of the Savings account options. But then we also considered the fact that American Eagle helps you save money on auto and home loans – and you can save on credit card rates as well. Naming all of those in our limited space was not an option.
So we boiled it down to one simple statement: So many ways you can save. And we backed that message up by saying, “And so many reasons why” and then let the visuals pay off the copy – a retired couple on a cruise, saving for a new car, saving for college, saving for a new addition to the family – the reasons for needing savings plans are all across the board.
It’s a short, simple message. And it worked so well, we were given the opportunity to make it work in outdoor as well.
It’s a strong, simple selling message that is working to help promote American Eagle’s wide range of savings products. We even developed two additional messages for two smaller windows at their Des Peres location that remind members of additional ways that American Eagle helps them save – using icons from their newly re-designed website.
So if you’re tired of being just another number at your current bank, consider American Eagle Credit Union. They’re always ready to help.
BloodLInes Creative helps a wide variety of clients with whatever marketing challenges they may be facing with strategic, on-target messaging. What can we do for you?