Going wherever the work takes you

This summer, there will be a gorgeous pool here, overlooking this gorgeous view.

This summer, there will be a gorgeous pool here, overlooking this gorgeous view.

I’ve had the privilege the past two years of working on an account that’s in the business of building pools. They do awesome work and I am continually impressed at the end result of their efforts.

Similar to advertising and marketing, it’s a process. First and foremost, you have to be invited to pitch the business. Then you need to convince the buyer that what you offer is going to be the ideal solution for them. Once you’re awarded the job, you’re expected to deliver and it takes a lot of hard work along the way to get the job done right.

This past week, I went to visit one of their current clients where work is in progress. It was a cold, dank day. The wind was blowing and rain or sleet was expected later in the afternoon. Still, there was a story waiting to be told.

This pool was going to be built on the side of a hill, ultimately resulting in a gorgeous view overlooking the valley below. But in order to do that, about 600 tons of rock needed to be moved in order to flatten out the hill and build a base.

That’s truly laying the groundwork for a pool.

During my visit to the site, I took a few moments to ponder my surroundings. Here I was, in what seemed like the middle of nowhere. All was quiet. No birds chirping and nobody in sight as far as the eye could see.

Just me, taking a few photos of a bunch of rocks that had been spray painted to outline the perimeter of the pool. There was a solitude to it all and for a brief moment, I took in the view and felt a sense of gratefulness.

A few days before, I didn’t even know this project existed. But there I was, documenting the work that had been done to date. It’s going to be a magnificent pool when it’s all said and done.

But there’s still a lot of work to do.

For them, and for me.

Want compelling copy and cut through creative with your advertising and marketing communications? Want it for a fraction of what you’d pay compared to if you hired a full-service agency? Call BloodLines Creative today. You’ll be glad you did.

#successfulresults #greatcreative #creativecopywriting #stlouiswriter #getresults #poolbuilder

 

One thought on “Going wherever the work takes you

  1. I read your post twice. First, to learn about this pool being built in the side of a hill. Very interesting. The second time I read it, it was about the ability of the writer writing about his job. Writing interesting copy. About sitting there in the cold, dank room trying to come up with interesting copy. To move those boulders. Nothing but him and his computer. Sitting there, thinking about how magnificent it will be. And is…

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