An unexpected blast from the past

The music grabbed by attention and pulled me upstairs

The music from this 60-second commercial grabbed by attention and pulled me upstairs.

I was downstairs painting Thursday night, starting in on a new canvas when I heard a music track from the TV upstairs that immediately grabbed my attention.

It was the music we had created for an Infant Adoption Awareness commercial that I wrote and helped produce back in 2005 while working at Hughes.
http://bloodlinescreative.com/tv-radio-video/infant-adoption-awareness

That commercial has always been one of my favorites that I’ve written. It is simple, understated and delivers a powerful message at the end. The whole spot consists of a girl on a swing, coming in and out of the frame.

Each swing takes her higher, and with each swing, she knocks the type that’s on-screen out of the picture …
Like many kids,
she’s happy,
well-cared-for,
loved,
confident,
optimistic
and adopted.

A voiceover delivers the line, “To all those who give birth to, homes to, or just give thought to people adopted as infants … thanks for considering adoption.”

The whole purpose of the commercial was to raise awareness for the Infant Adoption Awareness Council of America. An adopted child is no different than any other child. So why not show a happy kid on a swing to help point that out?

We shot the commercial in Oakland, edited in San Francisco and used Elias Music to create the original score. That was more than a decade ago so I was truly surprised when I saw the commercial was still running.

Its message and ability to cut through the clutter was as strong now as it was back then.

That’s the power of Big Idea Thinking. That’s the power of BloodLines Creative.

 

 

 

City-County divide helps kick MLS out of St. Louis

It was an artist's rendering and that's as far as it will get.

It was an artist’s rendering and that’s as far as it will get.

Today’s lead story in the St. Louis Post-Dispatch blamed the failure of the MLS stadium proposal on a large voter turnout in the City of St. Louis. That may be the case. But what really doomed the proposal is the same thing that continues to work against the St. Louis region as a whole – the separation of St. Louis City and St. Louis County.

We’ll never know for sure what would have happened had the two entities been one on this particular matter. So this is purely speculation on my part. Yet I’m convinced that had  St. Louis County been a part of this vote and had it been a single voting block of St. Louis County and St. Louis City instead of two separate entities, we’d be looking at a new stadium going up just west of Union Station.

As it was, passing two props was too much to ask of St. Louis City voters. With all that the City needs, putting the additional funding strictly on their shoulders was going to be a very tough sell. Helping to fund yet another stadium with a league that has been on shaky ground was a big enough leap of faith as it was.

Had the County been involved in the vote, even then, I’m not sure it would have passed and despite what St. Louis County Executive Steve Stenger said about looking for ways to collaborate, something tells me that the city location of the stadium would have been its downfall with a County vote added to the mix.

Only when the City and County join forces will we truly see regional cooperation. Alas, I don’t think that’s going to happen in my lifetime. The divide is too deep. There are way too many kingdoms in the County that will continue to look out strictly for themselves at the expense of the rest of the region.

I know it’s not that simple.

I was bummed when the Rams left but we sealed our own fate when somebody created that lovely little opt-out in the lease. Now I’m bummed that there won’t be an MLS team to root for during the spring, summer and fall. MLS soccer would have been a fun alternative and addition to the Cardinals and with the soccer-rich tradition of St. Louis, I think the team would have caught on very quickly.

The plan would have gotten my vote.

I hope that someday, another plan will.

 

 

 

Removing Blood On The Walls

A few of the 40 paintings I had on display at 1900 Park

A few of the 40 paintings I had on display at 1900 Park – Creative Space and Gallery.

Yesterday was kind of a sad day as we removed the 40 paintings I had on display at 1900 Park – Creative Space and Gallery and Blood On The Walls is now a thing of the past.

All but one of the paintings made the return trip home and as we were lugging most of them into our basement, it bugged me that they were losing their public viewing place. Many of them have been returned to the stacks of paintings I have accumulated through the years and now won’t even be seen by anyone who visits our household.

We had more than 250 people attend the “Blood On The Walls” opening night reception. It was a magical evening and people truly seemed to enjoy the paintings, the music and the good times among friends. I received many compliments throughout the night on the work.

But only one buyer.

It’s hard to say if the paintings were overpriced as art is hard to put a price tag on and I’m also well aware that almost every painting I create has rather strange subject matter. I try and paint ideas. I’ve been trying to create more story appeal with my paintings or at least more mystery as to what is going on in the picture.

But it’s not exactly living room art.

Still, I don’t paint to sell. I paint because I can. I paint because it’s like a gift I have been given – and if I don’t paint, I am wasting that gift.

So I will continue to pursue more paintings based on conceptual ideas and continue to try and get better at what I do. I have completed two new paintings since the show’s opening night on March 3 and I’m about to start a new one that I’m excited to see how it develops.

Speaking of how my paintings develop, here’s a mini-slide show that features some of the steps involved in the process … https://www.facebook.com/BloodLines-Art-904202009683682/?hc_ref=PAGES_TIMELINE&fref=nf

This last show I had was my first solo show in more than 21 years. There’s no telling when the next one will be – hopefully sooner than 2038!

For now, if you went to the show and saw something you liked, it’s still available for purchase. You can see a lot of my work when you visit http://tom-blood.pixels.com

On that site you can also order prints of my work (at much lower prices than the paintings) as well as purchase my art on tote bags, iPhone cases, pillows, coffee mugs, t-shirts – even shower curtains.

Available for purchase at http://tom-blood.pixels.com

Available for purchase at http://tom-blood.pixels.com

Available for purchase at http://tom-blood.pixels.com

“Balloon Girls” throw pillow – http://tom-blood.pixels.com

20170209_180726

“Head In the Cloud” iPhone case – http://tom-blood.pixels.com

I invite you to explore the site – in less than a year, it’s had almost 10,000 visitors from around the world and I’ve made sales from California to New York so you’d be buying work from a nationally-renowned and internationally recognized artist if you do make a purchase.

Or, if you’d like to free a painting from the depths of our basement, let me know what you like, make me an offer and perhaps I’ll agree to let you give it a new home.

In the meantime, it’s back to work.

 

 

Being responsive

Visit BloodLines Creative on whatever device you have and hopefully you'll enjoy the experience.

Visit BloodLines Creative on whatever device you have and hopefully you’ll enjoy the experience.

Yes, it took a while.

But BloodLinesCreative.com is finally a responsive website.

So whether you visit on an iPad, your phone, a tablet or on a mac or pc, the site now adapts to the confines of the device.

Yes, it should have been done some time ago. And yes, the site could use a refresh of new work that’s been done over the past year or so. That will come. In fact, the site still isn’t 100% fully functional – my broadcast reel still doesn’t play on mobile devices – but that should be addressed in the next week or so.

I have fallen victim to what so many other advertising and marketing communications companies deal with all the time – it’s tough to manage your own marketing when you’re busy helping with the needs of the clients you serve.

It’s been a busy start to the year. But in order to keep that momentum going, I need to ratchet up my own marketing efforts – and before I began that endeavor, I needed to get the website fully functional no matter how it was viewed.

So I guess I need to wait a few more days until we get the broadcast section remedied for mobile viewing.

In the meantime, feel free to visit the rest of the website – http://bloodlinescreative.com

I welcome any feedback!

BloodLines Creative provides advertising and marketing communications support to a variety of consumer, B2B, non-profit and government-related clients. No project is too big, no budget is too small. If you’re looking for big idea thinking, you’ve come to the right place.

 

A fond farewell to MU’s Kim Anderson

Tonight will probably be Kim Anderson's last game on the sidelines for the Tigers. Photo: Columbia Daily Tribune

Tonight will probably be Kim Anderson’s last game on the sidelines for the Tigers.
Photo: Columbia Daily Tribune

In what was one of the biggest surprises in early March Madness, the Missouri Tigers somehow managed to beat Auburn University last night in first round action of the SEC Tournament.

I thought for sure that last night would have been Kim Anderson’s final game on the sidelines as the University of Missouri head basketball coach – but some ineptitude on Auburn’s part in dribbling the ball down the court and some improbable 3-point shots that actually went in for a change allowed the Tigers to prolong this train-wreck of a season for another night.

I wasn’t thrilled when Kim was hired to replace Frank Haith. It just didn’t seem like a smart move to me even though he was a much-loved former Mizzou hoopster and had a strong alumni contingent pulling for him to get the coaching opportunity.

Three seasons came and went and basketball at Mizzou has gone from bad to worse.

Kim might have been an okay coach. He might even be a good coach. But as for recruiting, not so much. There are some pretty strong basketball players here in the state of Missouri. Most of them end up going somewhere other than Mizzou. And who can blame them?

The program has been on its heels probably dating back to when they brought in Quinn Snyder. His teams managed to make the tournament quite often but there were multiple off-the-court incidents that led to his departure. Mike Anderson was a tough coach and his teams did well. But there were still underlying problems that led to potential NCAA violations so when his alma mater called, he was gone, leaving a few more potential investigations behind in his wake.

Frank Haith didn’t do the program any favors, either, and he left the program in even greater disrepair.

So Kim had a mess on his hands before a whistle was ever blown. Personally, I think his gruff demeanor and total by-the-rules coaching style didn’t jive too well with the players he inherited – so many of them left. And he couldn’t bring in the caliber of players needed to get the program back on its feet again.

So tonight, (barring another March act of madness) will be Kim’s last hurrah. It was cool seeing him give Terrence Phillips what I thought was a final hug for both of them after Phillips had fouled out.

It’s hard to judge the intangibles of what Kim does behind the scenes. Ultimately, in college sports, it’s all about wins and losses. And for that, Kim now owns the worst three losing seasons in Missouri college history.

The only way the program can go, in theory at least, is up. I’m hoping this next coaching hire is the start.

 

Reliving moments from Blood On The Walls

Just a few of the more than 200 friends, family members and work associates who attended opening night festivities at Blood On The Walls at 1900 Park.

Just a few of the more than 200 friends, family members and work associates who attended opening night festivities at Blood On The Walls at 1900 Park.

Last November, I learned that I’d be having my first gallery showing in more than 21 years. It would take place at 1900 Park – Creative Space and Gallery and would feature at least 30 of my modern art and surrealist paintings, accompanied by the music of Tom Jr. and friends.

I was truly excited but March 3rd was a long time away back in early November. I began compiling a to-do list, starting with the overall invite. Initially, we were going to title the event “The Tom Blood Experience” – but since Tom was only playing for the opening night reception and because that title seemed a little self-serving to me, I opted instead for “Blood On The Walls”. It was simple. It was memorable. And it pretty much described what attendees would see – lots of paintings by Tom Blood, hanging on the walls.

The holidays came and went. I developed the invite and then began pushing it out, setting up a Facebook event page as well as personally inviting friends, family members and work associates both past and present. Tom Jr. began his portion of the event as well, working with several of his musician friends to plan the evening’s musical entertainment.

People began to RSVP, starting slow, but as of last week, the number eclipsed 200 and I was fairly confident, even with multiple no-shows, that we would have a great crowd on hand.

Tom and I made the painting selections, narrowing the number of choices down from more than 50 to what I thought might be a too many number of 40. It turned out to be just right. I created explanations for each of the paintings, trying to give viewers a glimpse into my thought process behind the painting and I’m glad I did as I thoroughly enjoyed watching people read the captions, then look back up at the painting.

It’s kind of unnerving when you see so many people staring at art that you created. But that’s why art exists – to be viewed and enjoyed and interpreted. It was so refreshing to unleash some of these paintings, getting them out of my basement and into a gallery.

It felt like they belonged.

The show officially got underway at 6:30. By that time, we already had more than 20 people wandering around. I was raffling off several items from my http://tom-blood.pixels.com site and the jars quickly began to fill.

People kept pouring through the doors. Cousins. High-school and college buddies. People I’ve worked with through my many years in advertising. Fellow parishioners from St. Gerard-Majella. Tom drew his own crowd and it was such a cool mix of people.

Tom and his musician friends made some magical melodies.

Tom and his musician friends made some magical melodies.

I wanted to talk to everyone – which made my attention span almost gnat-like. Every time I’d be talking to someone, someone new would enter and tap me on the shoulder or give me a hug.

At one point, I stepped off to the side and just gazed at the crowd. Though it wasn’t wall-to-wall people, it was crowded everywhere you looked. The band was jamming and I smiled to myself, knowing that, like all things, the evening would come and it would go.

By the end of the evening, I had lost my voice. Already, I was looking back, wishing I would have made an appeal for people to toss in a few bucks for the great music that was played. I wish I could have personally thanked every single person who came, (though I certainly tried.) I wish I could do it all again and savor the joy and warmth and friendship and soak in all the many compliments I heard throughout the night.

But the Opening Night Reception of Blood On The Walls is now in the past.

And all I can do is press onward and keep painting to assure that the next event comes a little sooner than 21 years from now.

Thanks to all who made this special night one for the memory books.

I shall return.

To see some of Tom’s work, visit http://tom-blood.pixels.com – there, you can order prints or a wide variety of items featuring Tom’s artwork to turn ordinary items like iPhone cases or pillows or tote bags into conversation pieces.

Getting ready for Show time

Blood On The Walls is the aptly named title of my upcoming solo art show at 1900 Park - Creative Space and Gallery.

A portion of the invite created for my upcoming solo art show.

I’m glad there’s still a fair amount of time until my first solo art show since 1994. I’m going to need it.

The Opening Reception will be on Friday night, March 3 – still more than 40 days away yet it seems much closer than that to me. Once I had heard that 1900 Park – Creative Space and Gallery was willing to give me a solo show, it sent my planning wheels into motion.

That was back in early November which now seems like a long, long time ago. I knew that I needed to wait until after the new year came and went before pushing out in too big a way. But now that January is in its final week, it’s time to start ramping up the planning.

Invites were created and a good deal of them have been sent out – but not all of them as my list continues to evolve. Since Tom Jr. is going to be the featured musical entertainment the night of the opening reception, we were initially calling the evening, “The Tom Blood Experience”.

Though I liked the title, it didn’t quite seem right to me. Plus, the show will be up throughout most of the month of March and just calling my artwork ‘The Tom Blood Experience’ wasn’t making sense to me. When you have a last name like mine, you might as well capitalize on it – thus ‘Blood on the Walls’ seemed to be an interesting and memorable name for a collection of my artwork that would be hanging on the walls.

So I went with it.

I intend to try and showcase some of the many objects that my art can appear on as well – pillows, iPhone cases, greeting cards, tote bags – the bright, colorful and often quite weird subject matter of what I paint just might be a good conversation starter. So I’ve ordered a number of items that we’ll have on display the evening of the event.

Here's a little card that a husband or boyfriend can send to their significant other as a means of apologizing. I wrote some copy for the insides that turns this into a pretty cool card and will have it on display at the show.

Here’s a little card that a husband or boyfriend can send to their significant other as a means of apologizing. I wrote some copy for the insides that turns this into a pretty cool card and will have it on display at the show.

Something's Wrong with America throw pillow. No, I won't have this one at the show, but there will be another one that looks pretty cool.

Something’s Wrong with America throw pillow. No, I won’t have this one at the show, but there will be another one that looks pretty cool.

So far, the biggest challenge is figuring out just how many people are going to show up. That’s always your biggest fear – “What if we have the show and nobody comes?”

I don’t think that’s going to happen. Rather, it’s trying to figure out, “What if we have the show and everybody comes?” 1900 Park isn’t a huge facility. Still, I think they can handle a crowd and I’m sure they’ve had big turnouts before.

So we’re trying to figure out a food and drink allotment and be ready for anything.

Choosing which particular pieces I’m putting into the show remains a work in progress as well. There will be more than 30 paintings on display. Just how many, I’m still not quite sure. But each one will have a title, a price tag and a brief explanation as to what in the world I was thinking when I created it.

I'll try and give some kind of explanation as to the meaning of this painting at my upcoming show at 1900 Park on March 3rd.

I’ll provide some kind of explanation as to the meaning of this painting at my upcoming show at 1900 Park on March 3rd.

There’s a lot more that’s going to go into this show. Tom Jr. has to work out his playlist. We’re ordering specially made t-shirts for the event (that will also be available for online purchase), There might be hand-outs and who knows what else.

So as of now, time is on my side. I’m excited about the opportunity. And even though February only has 28 days, it’s going to be a long, long month.

2016 and beyond for BloodLines Creative and BloodLines Art

So on this last day of 2016, I take a few moments to look back on the year and try to project what lies ahead for 2017.

Business wise, it was a good year. Not a great year. But a good year. I worked with a variety of new clients, lost an established one and still maintain ties with a long-time relationship which is very rewarding.

Though not a paying ciient, the invite that I created for our SLUH 40th Year Reunion was great fun and so was the Reunion weekend.

Though not a paying ciient, the invite that I created for our SLUH 40th Year Reunion was great fun and so was the Reunion weekend.

I created a number of videos, helped re-vamp one client’s website and we’ll soon be launching a new branding effort for another one. I began blogging for one client, worked on some PPC ads and I’m in the midst of working on a new TV and radio campaign as well. (Sorry for not naming client names – I only do that when I have permission and for this particular piece, I’m not even bothering to ask.)

On the art side of things, I was happy with the progress I’ve made as a painter. I created 11 paintings in 2016 – I don’t exactly churn them out, but I do stay at it and I continue to try and improve my brushwork, executing a variety of ideas that come from all places but always seem to circle back to Magritte in one way or another.

This painting was probably my favorite one that I created in 2016. It will be one of more than 30 on display at a solo show coming up in March.

This painting was probably my favorite one that I created in 2016. It will be one of more than 30 on display at a solo show coming up in March.

I began to more actively market my art this year as well. I now have two websites devoted to my art: http://bloodlinesart.com and http://tom-blood.pixels.com

The first site looks nice but has basically been useless due to a lack of promotion on my part. The second site enables you to take your art and have it show up in the form of pillows, tote bags, iPhone covers, coffee mugs, greeting cards and a variety of ways to order prints. That site continues to draw about 25-50 visitors a day and I’m approaching more than 8000 views since I started it back in July. The sales effort though has been somewhat disappointing – I’ve made enough to pay for the site but that’s about it.

Nuts and Bolts - one of my 'stick' paintings looks really cool in the form of a pillow and I've sold a few of them in 2016.

Nuts and Bolts – one of my ‘stick’ paintings looks really cool in the form of a pillow and I’ve sold a few of them in 2016.

There are more than a million works of art on the website. So I’m not overly surprised that my work isn’t selling like gangbusters. I don’t do art for a living. I do it for fun. I do it because I can. And I will continue to try and get better with each painting.

Prospects for 2017 look solid for both BloodLines Creative and BloodLines Art. Currently, I have a number of projects already in the books, some that will be on-going thru the Spring. I’m hoping to have my website fully optimized by the end of January and then I’ll begin more aggressive new business pursuits.

I hope to ramp up my blogging efforts in 2017 and have them be more focused on advertising and art. I dropped off the blogosphere and I’ve lost a lot of regular readers. Hopefully, I can earn them back.

I’m going to be ramping up for my first solo art show since 1994 over the next two months. It’s going to be at 1900 Park – Creative Space and Gallery. It’s both an art gallery and a music venue which will be awesome as I’ll have more than 30 works on display throughout the month of March. Opening night is going to be on Friday, March 3 and feature the music of Tom Blood, Jr.

More on that will be coming.

1900 Park will be the site of my first solo art show since 1994. Opening night will be on Friday, March 3rd.

1900 Park will be the site of my first solo art show since 1994. Opening night will be on Friday, March 3rd.

I have learned in this business that you never know what’s around the corner. You do your best, try your hardest, be honest with the people you work with and have fun in the process and generally, good things will happen. I have been blessed to work with so many gifted individuals through the years. I continue to learn and explore new ways to market – but bottom line, whether you’re doing a website or online ads or developing a trade show booth, you still need big ideas to stand out, get noticed and acted upon.

I’ve still got a lot of those.

Happy New Year and I’ll see you on the other side of 2017.

 

A special salute to the Stan and Jeff show

The Los Angeles Rams are not the worst team in the NFL – though I imagine that if they played Cleveland home, away or in Stan’s Emirates Stadium in London that the Browns would somehow manage to come out on top – maybe by like a 5-2 score.

Jeff Fisher has the chance to go into the record books as the coach with the most losses in NFL history. With Stan Kroenke's backing, he should easily take the record to new heights (or lows).

Jeff Fisher has the chance to go into the record books as the coach with the most losses in NFL history. With Stan Kroenke’s backing, he should easily take the record to new heights (or lows).

Even though they’re not the worst, they will soon have the coach who has been on the sidelines of more losses than any other coach in the history of the game. That is quite a distinction and certainly worthy of a 2-year contract extension to assure that Jeff Fisher manages to firmly cement his name at the top of the list as the biggest NFL loser of all time.

Stan Kroenke is certainly astute enough to know that when he’s this close to a record, he’s got to go for the gusto and with their band of Merry Pranksters, they should be able to virtually guarantee another two years of ineptitude to really rack up Jeff’s loss total to unapproachable levels.

The Rams are already irrelevant in Los Angeles. They rank in the bottom tier of TV ratings for NFL cities overall. Other NFL games not involving the Rams have drawn more viewers in La-La land than Rams games multiple times this season. The amount of empty seats is more prevalent in L.A. than it was here. Today’s slaughter was witnessed by 53,979 brave souls, most of whom were probably stuck in traffic somewhere by the time the 4th quarter rolled around. That’s almost 40,000 no-shows.

Together, Stan and Jeff share that special Alfred E. Newman ideology of, “What, me worry?”

Why would they? Jeff Fisher is getting about $7 million a year to lead the charge of this pitiful product. Stan is in the midst of constructing a new NFL palace that also will have attached retail and living arrangements and he owns all the land.

He is not someone I would want as a landlord (just ask the hundreds of people on the Waggoner Ranch down in Texas). Once the stadium is built and the area is developed, Stan will be rolling in even more riches – provided of course, that the city of Los Angeles doesn’t demand that the Rams leave and stop shaming their city.

It’s all kind of comical to watch and I know I’m not the only St. Louisan attuned to their failure. Personally, I’m hoping that Stan tears up that two-year deal and instead, signs Jeff to a lifetime contract so that the Rams can continue to go on to 4-12 or 5-11 seasons into infinity.

So congratulations, once again to Jeff Fisher. I’ll be pulling for you to break the record this Thursday night on national TV. The Seahawks should be more than motivated to help you make history.

All in a day’s work – augmented reality, vehicle signage and video script writing

I don’t often post about the work I’ve been doing for BloodLines Creative – which is probably bad for business. Yet I’ve been so busy doing things, including continuing to paint in the evening hours, that I just haven’t found the time – or the energy to tout some of the recent projects I’ve been involved in.

That’s okay because business continues to roll along – never at the volume that I would prefer which would be 40+ billable hours a week – but at the end of each workday, I often wonder where did the time go.

These past few weeks I’ve been working on a new business pitch and part of our proposal involved using augmented reality. In case you’re wondering, Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.

In case you’d like to see it in action, here’s a little demo you can view – https://www.youtube.com/watch?v=SaO5tXzj58U

I won’t go into the actual applications that we were proposing but suffice it to say, it has the potential to be pretty cool – if we actually get the business.

I’ve also been involved in creating new vehicle graphics for an electrical contractor we’ve been working with via The Epstein Group. Recently, we got the opportunity to see some of the new graphics put into place on a variety of vehicles in their fleet – vans, bucket trucks, pickups and even a trailer where we wrapped the entire vehicle in graphics.

What’s really exciting is this is part of a comprehensive re-branding effort that will include a new website, print and collateral materials along with new videos.

Speaking of new videos, I’ve written a number of them recently. One for a construction company, another for a new product launch along with a series of internal award videos recognizing the collective efforts of groups or individuals.

No, I’m not naming names or showing the work as some of the projects are confidential in nature or haven’t been approved for public release.

But the work has been both fun and rewarding. And I continue to learn new things and new tactics to utilize in the ever-changing world of advertising and marketing communications.

Regardless of the tactic, they still take smart, strategic thinking in order to stand out, get noticed and acted upon.

Big Ideas Start Here.

BloodLines Creative provides Big Idea Thinking to a wide variety of consumer, B2B and government-related and not-for-profit accounts. The work we do ranges from individual projects to full-scale advertising and marketing communications across all media. If you’re looking for something out-of-the-ordinary, then resist the ordinary. Give us a call at 314.973.9197 today.