New music video by Liz Cirelli featuring my artwork

 

A still from the opening frame of a new music video featuring my artwork.

A still from the opening frame of a new music video featuring my artwork.

I am both thrilled and excited to announce that my artwork is being used in the release of Liz Cirelli’s newest music video called, “Bridgetower“.

So who is Liz Cirelli and how exactly did it come about that she is using my artwork for one of her music videos?

Liz is a London recording artist. In her own words, “I fuse the worlds of classical and electronic music into intricate, hypnotic and melody-driven moods – with a pinch of pop accessibility. It’s a blend of electronica, downtempo, dream pop and contemporary classical.”

Bridgetower is one of eleven new tracks on her latest release called “Awakening“. And Awakening is her 23rd release overall in a career that spans more than a decade. She is an accomplished artist with a large following across the pond.

I first ran across Liz via an email. She’s a creativity consultant and being a creative person, I’m always in pursuit of new knowledge. I read one of her blog posts and liked it and received an invitation to join her mailing list.

It was there that she made the announcement of her new, upcoming album release. I decided to give it a listen and I liked it. In fact, I liked it enough that I downloaded a few tracks and was actually listening to them as I painted.

Music is always on when I paint. I have several artists that I listen to over and over when I’m painting as their music just seems to fit the mood of my surrealistic endeavors. Fleet Foxes, Radiohead and Grizzly Bear are my most listened to favorites.

But the music by Liz struck a chord with me. I reached out to her and told her that I enjoyed listening to her music while I painted and I sent her a few images of paintings that I had done.

That began an on-going correspondence between us. Liz said she loved my work. I loved her music. When she asked if I would be interested in having my paintings featured in one of her music videos I was instantly interested.

She asked me to send her more painting images so she could decide which track she wanted them to accompany and ultimately, selected “Bridgetower” which was a collaborative effort with another recording artist named Minski.

When she sent me the track, I asked Tom Jr. to help out with creating the video. Tom laid the groundwork for the video, assembling most of the images as you see them now. Liz and her video editor then took over, incorporating some of my newer paintings.

Yesterday, Liz launched the video to her followers on Patreon. Today, I’m letting my readers on this newsletter have the first look.

This past Friday, Liz premiered the video to her extended community via social media and I’m in the process of doing so as well.

This is a huge step forward for me regarding exposure of my artwork to the world. I’ve been slowly building an audience on Instagram (please follow me if you don’t already!). I am approaching 30,000 views on my pixels website. I was recently invited to display my artwork on an international art website but that’s still in the approval mode so no links on that yet. And I’ll be ramping up for my solo show in June at the Renaissance Airport hotel.

I’ve been given a gift – a talent for creating art – it’s up to me to pursue it and keep trying to get better at what I do.

Sales are always welcome and someday, more will come. But for now, I will enjoy the fact that potentially hundreds of thousands of new people will get a chance to view what I do.

That’s pretty cool!

In addition to creating advertising and marketing for a wide range of clients, I also paint on the side. If you know anyone who you think might enjoy learning about my paintings and the stories behind them, please pass this along to them and invite them to sign up for my free newsletter.

Also, if my prices are keeping you from purchasing anything, know that you can order prints of my work, as well as get my artwork put onto a variety of items like iPhone covers, pillow throws, tote bags, greeting cards, coffee cups, shower curtains and a wide variety of other items by visiting my other website on Pixels. I also invite you to follow me on Instagram to see work in progress from start to finish!

#willyoureadthis #makeitrelevant #toomanyhashtags

If you're not using hashtags in your social media postings, you're not doing the job that you could be.

If you’re not using hashtags in your social media postings, you’re not doing the job that you could be.

I’ve never taken a course in social media marketing and I guess that’s extremely evident from the number of views I get with this blog.

Then again, when your number of postings dwindles from weekly to monthly to #onceinabluemoon (the name of one of my paintings) you basically deserve to lose a lot of your audience.

But 2019 marks a major crossroads for me. I need to ramp up new business efforts for BloodLines Creative and that’s going to require on-going communications, pushed out to a variety of different social media platforms. It’s also going to demand that I get a much stronger handle on social media marketing techniques.

Part of that begins with my use of hashtags.

I’ll be the first to admit that I have never embraced hashtags and really didn’t have much of a handle (pardon the play on words) on the value of using #hashtagsinsocialmedia – primarily on twitter and Instagram.

But I am learning and I’m seeking to learn more – which ultimately is going to benefit the clients I serve as well as my own self interests.

Here are some generic reasons for using hashtags:

  1. Hashtags simplify the process – Searching a hashtag pulls results for each post using that hashtag. Using a hashtag helps you reach your target audience, and likewise makes it easier for others to find your information.
  2. Hashtags compel an action – When a user sees a post that is of interest, they will likely spend time looking through content brought up by the hashtag.
  3. Hashtags evolve – Hashtags are being used by more and more platforms, impacting the amount of information put directly in front of social media users.
  4. Hashtags reward the distinctive – Hashtags make finding information easier for social media users. A unique hashtag makes your message stand out to the users who find the hashtag valuable.

I have recently experienced firsthand the value of using hashtags via my own instagram account promoting my art – #tomblood_art

A few weeks ago, I sat in on a webinar designed to help artists better market their work. Being a marketer myself, you would think I’d be a natural at promoting my artwork. Turns out, I could have been doing so much better – not just via hashtags but also via my use of key words to describe the paintings I’ve done on my two websites: http://tom-blood.pixels.com and https://bloodlinesart.com

What works for promoting art will also work for promoting my gifts as a talented #greatcopywriter as well as my skills as a #marketingcommunicationsspecialist

I learned that any time I make a post on Instagram, it should have a minimum of eight hashtags that are pertinent to the work I am featuring. How many is too many? I’m not sure but when your hashtags are twice as long as your message, it does seem a bit much.

Still, those hashtags are driving eyeballs to my Instagram account. In the past two weeks, my number of followers has increased dramatically and now continues to rise daily. And they’re beginning to draw even more eyeballs to the many clients I serve when I post information for them.

Yes, I’m a bit of an old dog. But I’m learning new tricks.

Developing great creative and compelling copy has always been a strong trait of mine. Now, it’s time to pound the # signal even more.

Want compelling copy and cut through creative with your advertising and marketing communications. Want it for a fraction of what you’d pay compared to if you hired a full-service agency? Call BloodLines Creative today. You’ll be glad you did.

#successfulresults #greatcreative #creativecopywriting #stlouiswriter #getresults

 

 

Looking forward to what’s next

Labor Day will be upon us in a few days and summer will soon be in our rear view mirror.

It’s been a great one in all regards – work, art and family, though not necessarily in that order since family is always first.

Though we didn’t have any extensive travels, we did celebrate a memorable weekend in Chicago attending a Cards-Cubs on my daughter’s 20th birthday and thoroughly enjoying ourselves as the Cards bashed the Cubs, 18-5. Once they reached their 14th run, we were really hoping they could post a 20-run tally but 18 was more than sufficient.

Our visit to Wrigley Field was extremely enjoyable.

Our visit to Wrigley Field was extremely enjoyable.

This was also our first summer in our new home and we finally christened it by hosting a  25th Anniversary celebration-Open House combo on perhaps the nicest day that July had to offer. Attending the PGA on three different days also was great fun.

Any time you can get this close to Tiger Woods, it's a good day!

Any time you can get this close to Tiger Woods, it’s a good day!

Work continues to roll along and it’s what’s on the horizon that has me excited. I continue to serve a few key accounts and there are some potential great new client relationships that hopefully will become reality over the course of the next few weeks. BloodLines Creative will be entering its 8th year in business and though I’m not creating an abundance of TV and radio commercials anymore, I still enjoy the creative challenge that each and every assignment brings.

One of a series of email reminders that go out to Ad Club members encouraging them to play in the upcoming Ad Club Fall Golf Classic.

One of a series of email reminders that go out to Ad Club members encouraging them to play in the upcoming Ad Club Fall Golf Classic.

It’s always the chance to do the best work you’ve ever done and a continual opportunity to learn something new every day. I love to create and I love to turn marketing challenges into opportunities. That will never grow old.

Painting has also been a joy this year. I continue to take on paintings that challenge my skill set and I feel as if I’m becoming better as a painter. I love to paint the impossible or at least the highly improbable. Though I continue to explore many of the same concepts as Magritte once did, I think I am developing my own, unique style.

A painting of a painting showing what you would see if the painting weren't there.

A painting of a painting showing what you would see if the painting weren’t there.

I am thrilled to have received more than 20,000 views on my Tom Blood fine artist website. I was honored to have recently sold four of my paintings to one of the largest collectors in the Midwest. And I am looking forward to some exciting coverage of my work and announcements about it that will be coming in a few short weeks.

I have been blessed in so many ways. Yet you never know what lurks around the corner. So I’ll end with this simple thought. Cherish your memories. Look forward to the future. But always live in the present. For what we do each day matters. Somehow, someway, each day, try and make a positive difference in someone’s life.

You’ll be glad you did.

Milpaws Tells Customers, “Don’t Ever Get Hosed By Your Hose”

The home page for Milpaws.com is direct and to the point.

The home page for Milpaws.com is direct and to the point.

I don’t often get excited by websites for hose, fittings and fluid conveyance systems.

But the new website for Milpaws (http://www.milpaws.com/) is a definite exception to the rule.

BloodLines Creative joined forces with E-Merge Interactive to design a whole new look for Milpaws – a supplier of hose, fittings and fluid conveyance systems here in St. Louis, Missouri. The photography is crisp and clean along with the design.

Navigation of the site is easy – and there’s going to be an e-commerce portion coming in the very near future which will make it easier than ever for customers to order the parts they need.

But that’s only part of the story. Milpaws is a company that is totally devoted to customer service and it’s their custom-made pipes, fittings and fluid conveyance systems that they’ve designed for a wide range of applications that enable them to stand out from the crowd.

They’re a no-nonsense company that tells it like it is. A faulty connection that breaks down can cost a manufacturer thousands of dollars – sometimes reaching into six figures – and bring an entire production line to a halt.

It’s imperative to work with a company that helps assure that every fitting and every custom-designed solution works on a day-in, day-out basis. And if something ever does go wrong, the supplier needs to be able to jump in and solve the problem immediately.

That’s Milpaws. And that’s why we came up with the simple theme of “Don’t Ever Get Hosed By Your Hose.” No, we’re not using it as a tag line. It’s more of a description of the way they do business.

The company’s DNA was forged as a commercial hose and fitting distributor in the St. Louis market over 40 years ago. Though Milpaws designs and fabricates fully-integrated Fuel and Potable Water fluid conveyance and dispensing systems for the US Military, their key focus has always been servicing contractors and contractor supply companies with both industrial and hydraulic hose and fittings to meet their needs on a moment’s notice. They know with Milpaws, they’re getting the best products, backed by the best service – no matter what the application – from industrial to environmental, manufacturing to utilities.

There are some very simple things about Milpaws.com that makes navigating the site just a little more interesting. The Products page features an accordion-style drop down menu – click on a specific category and it opens right up, only to get folded back into the menu when you’re done. The Applications page features a parallax means of navigation where one category naturally flows into the other.

We intend to make Milpaws.com a site worth visiting time and again for both customers and potential customers. The e-commerce portion of the site is currently being developed and that’s going to be a game-changer. We’ll also be regularly updating the “In The Flow” section with pertinent news a customer can use to help them with their business.

Overall, it’s a very cool site in what was once a very boring category. Not anymore.

BloodLines Creative provides advertising and marketing communications support to a variety of consumer, B2B, non-profit and government-related clients. No project is too big, no budget is too small. If you’re looking for big idea thinking, you’ve come to the right place.

Working partnerships – Part III – E-Merge Interactive

I’ve been working with the fine folks at E-Merge Interactive (http://www.connectwithemerge.com/) long before they were known as E-Merge Interactive.

Barry Lee, David Smith and Kerry Brown are pretty much the brain trust behind E-Merge Interactive and I have worked with all three of these individuals for more than 25 years. I used to do quite a bit of video and audio production at Smith-Lee for a variety of clients. Dave’s wife, Sandy, is an amazing composer and gifted musician who I worked with to create award-winning commercials and videos back in the day.

But times changed and though Smith-Lee still does an impressive array of audio work, they shifted their focus more to the interactive world and formed a separate company,
E-merge Interactive, providing a full range of interactive services, primarily for B2B clients.

One of those clients is Byrne & Jones Construction. (http://www.byrneandjones.com/)

A partial look at the home page of Byrne & Jones Construction.

A partial look at the home page of Byrne & Jones Construction.

When we first began working with Byrne & Jones, their website was, to put it politely, a work in progress. Many of the sub-pages were incomplete. The home page featured rotating imagery but it didn’t really focus on key benefits of what the company provided.

And Byrne & Jones provides a lot. They’re the largest asphalt provider in the St. Louis metro area. Their sports division is one of the largest builders of tracks and athletic fields in the Midwest. They have a booming micro surfacing division, as well as perform concrete and soil stabilization work. In the past year, they also bought a company called Midwest Foundation that does marine work on rivers and lakes throughout the Midwest. (http://midwestfoundation.com/)

We recently launched a newly updated website for Midwest Foundation, a Byrne & Jones Company.

We recently launched a newly updated website for Midwest Foundation, a Byrne & Jones Company.

Over a period of time, we completely overhauled the website and began doing SEO work as well, partnering with Romondo Davis of Davis Interactive for his expertise in all aspects of social media. The Byrne & Jones blog, that hadn’t had any new posts for quite some time began getting regular entries which we pushed out via social media to help drive more traffic to the site.

Thought leadership articles and profiles of projects are now regularly posted via the Byrne & Jones blog.

Thought leadership articles and profiles of projects are now regularly posted via the Byrne & Jones blog.

Numbers have been trending upward and the growth of Byrne & Jones continues to be on the rise as well. They are a well-managed, well-run company that needed their website and social media to catch up in order to better tell their story.

Byrne & Jones is just one of the clients that I have partnered with E-Merge Interactive to help provide marketing communications. We’re in the process of launching a new website for another B2B client and there are more projects in the works. It’s been a good blend of their interactive capabilities and my branding and writing expertise.

There’s always room for more.

The business model for BloodLines Creative is fairly flexible. I work directly for clients. I also work with agencies to help with their client needs in times of overflow or for select projects. I work with in-house agencies, helping to write or produce videos. And I partner with other designers, social media providers or production companies to assist their client needs. It all results in an ever-changing, always interesting flow of assignments. I am honored to be a part of each and every one. Now, what can I do for you?

Being responsive

Visit BloodLines Creative on whatever device you have and hopefully you'll enjoy the experience.

Visit BloodLines Creative on whatever device you have and hopefully you’ll enjoy the experience.

Yes, it took a while.

But BloodLinesCreative.com is finally a responsive website.

So whether you visit on an iPad, your phone, a tablet or on a mac or pc, the site now adapts to the confines of the device.

Yes, it should have been done some time ago. And yes, the site could use a refresh of new work that’s been done over the past year or so. That will come. In fact, the site still isn’t 100% fully functional – my broadcast reel still doesn’t play on mobile devices – but that should be addressed in the next week or so.

I have fallen victim to what so many other advertising and marketing communications companies deal with all the time – it’s tough to manage your own marketing when you’re busy helping with the needs of the clients you serve.

It’s been a busy start to the year. But in order to keep that momentum going, I need to ratchet up my own marketing efforts – and before I began that endeavor, I needed to get the website fully functional no matter how it was viewed.

So I guess I need to wait a few more days until we get the broadcast section remedied for mobile viewing.

In the meantime, feel free to visit the rest of the website – http://bloodlinescreative.com

I welcome any feedback!

BloodLines Creative provides advertising and marketing communications support to a variety of consumer, B2B, non-profit and government-related clients. No project is too big, no budget is too small. If you’re looking for big idea thinking, you’ve come to the right place.

 

Reliving moments from Blood On The Walls

Just a few of the more than 200 friends, family members and work associates who attended opening night festivities at Blood On The Walls at 1900 Park.

Just a few of the more than 200 friends, family members and work associates who attended opening night festivities at Blood On The Walls at 1900 Park.

Last November, I learned that I’d be having my first gallery showing in more than 21 years. It would take place at 1900 Park – Creative Space and Gallery and would feature at least 30 of my modern art and surrealist paintings, accompanied by the music of Tom Jr. and friends.

I was truly excited but March 3rd was a long time away back in early November. I began compiling a to-do list, starting with the overall invite. Initially, we were going to title the event “The Tom Blood Experience” – but since Tom was only playing for the opening night reception and because that title seemed a little self-serving to me, I opted instead for “Blood On The Walls”. It was simple. It was memorable. And it pretty much described what attendees would see – lots of paintings by Tom Blood, hanging on the walls.

The holidays came and went. I developed the invite and then began pushing it out, setting up a Facebook event page as well as personally inviting friends, family members and work associates both past and present. Tom Jr. began his portion of the event as well, working with several of his musician friends to plan the evening’s musical entertainment.

People began to RSVP, starting slow, but as of last week, the number eclipsed 200 and I was fairly confident, even with multiple no-shows, that we would have a great crowd on hand.

Tom and I made the painting selections, narrowing the number of choices down from more than 50 to what I thought might be a too many number of 40. It turned out to be just right. I created explanations for each of the paintings, trying to give viewers a glimpse into my thought process behind the painting and I’m glad I did as I thoroughly enjoyed watching people read the captions, then look back up at the painting.

It’s kind of unnerving when you see so many people staring at art that you created. But that’s why art exists – to be viewed and enjoyed and interpreted. It was so refreshing to unleash some of these paintings, getting them out of my basement and into a gallery.

It felt like they belonged.

The show officially got underway at 6:30. By that time, we already had more than 20 people wandering around. I was raffling off several items from my http://tom-blood.pixels.com site and the jars quickly began to fill.

People kept pouring through the doors. Cousins. High-school and college buddies. People I’ve worked with through my many years in advertising. Fellow parishioners from St. Gerard-Majella. Tom drew his own crowd and it was such a cool mix of people.

Tom and his musician friends made some magical melodies.

Tom and his musician friends made some magical melodies.

I wanted to talk to everyone – which made my attention span almost gnat-like. Every time I’d be talking to someone, someone new would enter and tap me on the shoulder or give me a hug.

At one point, I stepped off to the side and just gazed at the crowd. Though it wasn’t wall-to-wall people, it was crowded everywhere you looked. The band was jamming and I smiled to myself, knowing that, like all things, the evening would come and it would go.

By the end of the evening, I had lost my voice. Already, I was looking back, wishing I would have made an appeal for people to toss in a few bucks for the great music that was played. I wish I could have personally thanked every single person who came, (though I certainly tried.) I wish I could do it all again and savor the joy and warmth and friendship and soak in all the many compliments I heard throughout the night.

But the Opening Night Reception of Blood On The Walls is now in the past.

And all I can do is press onward and keep painting to assure that the next event comes a little sooner than 21 years from now.

Thanks to all who made this special night one for the memory books.

I shall return.

To see some of Tom’s work, visit http://tom-blood.pixels.com – there, you can order prints or a wide variety of items featuring Tom’s artwork to turn ordinary items like iPhone cases or pillows or tote bags into conversation pieces.

2016 and beyond for BloodLines Creative and BloodLines Art

So on this last day of 2016, I take a few moments to look back on the year and try to project what lies ahead for 2017.

Business wise, it was a good year. Not a great year. But a good year. I worked with a variety of new clients, lost an established one and still maintain ties with a long-time relationship which is very rewarding.

Though not a paying ciient, the invite that I created for our SLUH 40th Year Reunion was great fun and so was the Reunion weekend.

Though not a paying ciient, the invite that I created for our SLUH 40th Year Reunion was great fun and so was the Reunion weekend.

I created a number of videos, helped re-vamp one client’s website and we’ll soon be launching a new branding effort for another one. I began blogging for one client, worked on some PPC ads and I’m in the midst of working on a new TV and radio campaign as well. (Sorry for not naming client names – I only do that when I have permission and for this particular piece, I’m not even bothering to ask.)

On the art side of things, I was happy with the progress I’ve made as a painter. I created 11 paintings in 2016 – I don’t exactly churn them out, but I do stay at it and I continue to try and improve my brushwork, executing a variety of ideas that come from all places but always seem to circle back to Magritte in one way or another.

This painting was probably my favorite one that I created in 2016. It will be one of more than 30 on display at a solo show coming up in March.

This painting was probably my favorite one that I created in 2016. It will be one of more than 30 on display at a solo show coming up in March.

I began to more actively market my art this year as well. I now have two websites devoted to my art: http://bloodlinesart.com and http://tom-blood.pixels.com

The first site looks nice but has basically been useless due to a lack of promotion on my part. The second site enables you to take your art and have it show up in the form of pillows, tote bags, iPhone covers, coffee mugs, greeting cards and a variety of ways to order prints. That site continues to draw about 25-50 visitors a day and I’m approaching more than 8000 views since I started it back in July. The sales effort though has been somewhat disappointing – I’ve made enough to pay for the site but that’s about it.

Nuts and Bolts - one of my 'stick' paintings looks really cool in the form of a pillow and I've sold a few of them in 2016.

Nuts and Bolts – one of my ‘stick’ paintings looks really cool in the form of a pillow and I’ve sold a few of them in 2016.

There are more than a million works of art on the website. So I’m not overly surprised that my work isn’t selling like gangbusters. I don’t do art for a living. I do it for fun. I do it because I can. And I will continue to try and get better with each painting.

Prospects for 2017 look solid for both BloodLines Creative and BloodLines Art. Currently, I have a number of projects already in the books, some that will be on-going thru the Spring. I’m hoping to have my website fully optimized by the end of January and then I’ll begin more aggressive new business pursuits.

I hope to ramp up my blogging efforts in 2017 and have them be more focused on advertising and art. I dropped off the blogosphere and I’ve lost a lot of regular readers. Hopefully, I can earn them back.

I’m going to be ramping up for my first solo art show since 1994 over the next two months. It’s going to be at 1900 Park – Creative Space and Gallery. It’s both an art gallery and a music venue which will be awesome as I’ll have more than 30 works on display throughout the month of March. Opening night is going to be on Friday, March 3 and feature the music of Tom Blood, Jr.

More on that will be coming.

1900 Park will be the site of my first solo art show since 1994. Opening night will be on Friday, March 3rd.

1900 Park will be the site of my first solo art show since 1994. Opening night will be on Friday, March 3rd.

I have learned in this business that you never know what’s around the corner. You do your best, try your hardest, be honest with the people you work with and have fun in the process and generally, good things will happen. I have been blessed to work with so many gifted individuals through the years. I continue to learn and explore new ways to market – but bottom line, whether you’re doing a website or online ads or developing a trade show booth, you still need big ideas to stand out, get noticed and acted upon.

I’ve still got a lot of those.

Happy New Year and I’ll see you on the other side of 2017.

 

All in a day’s work – augmented reality, vehicle signage and video script writing

I don’t often post about the work I’ve been doing for BloodLines Creative – which is probably bad for business. Yet I’ve been so busy doing things, including continuing to paint in the evening hours, that I just haven’t found the time – or the energy to tout some of the recent projects I’ve been involved in.

That’s okay because business continues to roll along – never at the volume that I would prefer which would be 40+ billable hours a week – but at the end of each workday, I often wonder where did the time go.

These past few weeks I’ve been working on a new business pitch and part of our proposal involved using augmented reality. In case you’re wondering, Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.

In case you’d like to see it in action, here’s a little demo you can view – https://www.youtube.com/watch?v=SaO5tXzj58U

I won’t go into the actual applications that we were proposing but suffice it to say, it has the potential to be pretty cool – if we actually get the business.

I’ve also been involved in creating new vehicle graphics for an electrical contractor we’ve been working with via The Epstein Group. Recently, we got the opportunity to see some of the new graphics put into place on a variety of vehicles in their fleet – vans, bucket trucks, pickups and even a trailer where we wrapped the entire vehicle in graphics.

What’s really exciting is this is part of a comprehensive re-branding effort that will include a new website, print and collateral materials along with new videos.

Speaking of new videos, I’ve written a number of them recently. One for a construction company, another for a new product launch along with a series of internal award videos recognizing the collective efforts of groups or individuals.

No, I’m not naming names or showing the work as some of the projects are confidential in nature or haven’t been approved for public release.

But the work has been both fun and rewarding. And I continue to learn new things and new tactics to utilize in the ever-changing world of advertising and marketing communications.

Regardless of the tactic, they still take smart, strategic thinking in order to stand out, get noticed and acted upon.

Big Ideas Start Here.

BloodLines Creative provides Big Idea Thinking to a wide variety of consumer, B2B and government-related and not-for-profit accounts. The work we do ranges from individual projects to full-scale advertising and marketing communications across all media. If you’re looking for something out-of-the-ordinary, then resist the ordinary. Give us a call at 314.973.9197 today.

Close Encounters of the Pokemon Kind

Pokemon Go gets people out and about - but only paying attention to their phone.

Pokemon Go gets people out and about – but only paying attention to their phone.

 

The workout facility where I usually get my calorie burns is closed for a few days this week. So I set out for a little 5-mile walk in nearby Des Peres Park, only to be engulfed by a multitude of Pokemon GO players trying to find whatever Pokemon character that had been geo-located into the park that day.

It was a very bizarre experience.

I’ve heard about the popularity of Pokemon GO but I never really experienced it before yesterday. I went to http://www.pokemongo.com to get a little overview and I watched the video on their home page. It’s actually a pretty cool idea – using the interactivity of your phone as a geo-tracking gaming device to find Pokemon characters not just in your area, but all over the world.

Magical.

The reality was a bit different.

As I tried to stroll through the park, there were literally hundreds of people – mostly teens in clusters of three or four walking all around, all staring at their phones as they moved about.

Upon arrival, I immediately knew that Pokemon GO had lured them to the park. It’s what you call a Poke Stop. That’s not a bad thing. But most of them had their heads down as they were walking. You had to avoid them – they were oblivious to your presence as they searched the park for Pokemon characters in their habitat.

I saw a few people on bikes, riding and looking at their phones at the same time – a certain recipe for disaster. I had to step out of their way as they went by. There were a few others on skateboards, heads down, searching their maps, looking for where they might be able to throw a Poke Ball and up their level.

It wasn’t all teens, either, who were transfixed by their phones. Lots of adults were in on the hunt as well. I saw a mom, pushing a stroller with two babies in it. Her concentration was entirely focused on the phone.

You can’t really complain about a game that gets you out and about, off of the couch and out of the house. It also gets you to explore and maybe go places you haven’t gone before.

It’s just when you have hundreds of people doing the exact same thing and their entire focus is the phone, it makes you wonder.

Mark Twain had a quote, “Golf is a good walk spoiled.”

Put Pokemon GO in place of golf and that pretty much sums up my feelings.

How about you?