A dramatic ‘before’ and ‘after’ with BloodLines Art

About two weeks ago I worked with Scott Schaefer as we set up a mini photo studio in our basement and shot more than 80 of my paintings. Scott has his own company where he markets classic Winchester hunting artwork, selling vintage posters online. It’s a thriving business and he has found a definite market niche.

I’ve been hoping to find a market niche of my own with my artwork. Currently, I have two different websites – https://bloodlinesart.com/ and https://tom-blood.pixels.com/

My bloodlinesart website seems to only be visited by other artists. And not that often. I haven’t really done any full-fledged marketing efforts to promote it and when renewal time comes around, I’m probably going to cancel it. There are lots of other places where I can showcase my art that I haven’t fully taken advantage of to date.

The pixels website, which is also called Fine Art America, has done a lot better as far as visitation. About two weeks ago, I was nearing my 10,000th visitor. They come from around the world. I’ve had views from China, Russia, Germany, the UK, France, Italy, India – and that’s just to name a few as well as people from all over the U.S.

The fun thing about the pixels website is that you can order items featuring my artwork on pillows, tote bags, iPhone cases, shower curtains and a variety of other items. Unfortunately, sales have been less than lucrative.

So I decided to try and become a bit more professional with the presentation of my art and Scott got me going with the hi-res digital images he took. But that’s just for starters as he showed me a number of photoshop treatments all designed to make your photography sharper than ever.

Here’s a pic of one of my paintings before:

A true, 'before' picture.

A true, ‘before’ picture.

And here is the same painting that was digitally photographed and saved in a much higher resolution format. (The image is a higher resolution than the download of this site allows.)

https://tom-blood.pixels.com/featured/white-thomas-blood.html

I’ve tried saving my ‘WHITE’ painting image in smaller sizes but with no luck. So please click the link to see the vibrant color and sharp detail that will now be present with virtually all of the images that I have featured on my pixels site. (While you’re there, I encourage you to see many of the other paintings I’ve done!)

To date, I’ve uploaded about 14 of them – so I have a long way to go. But already, the number of visitors has skyrocketed as I’ve had more than 1,000 new views since I began re-uploading my images. I wish I could say that the sales have skyrocketed, too. Not yet.

But I’m hopeful. I plan on launching a new e-commerce site sometime before the holiday season officially kicks off where people will be able to order prints of my work direct from me. Scott will handle the printing and shipping and together we’ll both profit.

I have a lot of fun creating my art. I hope to soon begin having more fun (and success) in my efforts to sell it.

 

 

Volkswagen gets it right this time

A few weeks ago I lambasted Volkswagen for their ‘Birds and the Bees’ commercial in which a couple love to procreate in their VW, eventually, needing a bigger model to accommodate their growing family – hence the need for the new seven-seater VW Atlas model.

Now, I’m here to sing their praises as they’ve taken another iconic song, this one Simon & Garfunkel’s classic, “America” and set it to a story that is both moving and beautifully told.

The first version I saw was 60-seconds. Here’s a link to the full :90 Volkswagen Atlas commercial – https://www.youtube.com/watch?v=rpq4NXtokNU

Not only is it a masterful telling of a story that connects generations, it’s also some brilliant editing of the song, making the most of the lyrics that are applicable to a cross-country voyage while cutting out the parts about being on a bus and smoking cigarettes.

One of the scenes from a new VW Atlas commercial using Simon & Garfunkel's 'America' song.

One of the scenes from a new VW Atlas commercial using Simon & Garfunkel’s ‘America’ song.

I was drawn into the story immediately. An immigrant father’s dying wish – for his wife to see America courtesy of their daughter and her own family. We see them leaving New York city behind and they’re off on their journey in the new roomy VW Atlas. Of course, that is never mentioned. They simply let the visuals of the cross-country trek unwind, managing to get in a few on-the-road shots as well as interior shots.

But it’s not about the car, it’s about the experience. We see the granddaughter, bonding with her grandmother and getting reassured from her mother that everything’s going to be okay. We’re along for the ride as we get to see the entire family taking the time to experience the many sights and sounds that America has to offer.

Sure, it’s a little sappy. But the cinematography is gorgeous. The on-going story, told through a few snippets of family interaction between various family members evolves and pulls you in. This isn’t meant to be Aunt Edna strapped to the roof of the Griswold family truckster. When they reach the coast of California and Grandma sets Grandpa’s ashes free into the Pacific ocean, I didn’t feel like the story had been trivialized.

And this time, the payoff of “Life’s as big as you make it. The all new 7-seater Volkswagen Atla” made perfect sense to me. I felt better toward Volkswagen as a company. I only wish that it had been Chevy that had jumped on this song and told the story rather than some German manufacturer.

But I don’t blame them for borrowing a bit of Americana and a classic American song called “America” to try and sell vehicles here in the good ole U.S.A. – that’s what commercialism is all about. And this one gets four stars in my playbook.

Watch the commercial. Then let me know what you think.

BloodLines Creative provides advertising and marketing communications support to a variety of consumer, B2B, non-profit and government-related clients. No project is too big, no budget is too small. If you’re looking for big idea thinking, you’ve come to the right place.

 

 

 

City-County divide helps kick MLS out of St. Louis

It was an artist's rendering and that's as far as it will get.

It was an artist’s rendering and that’s as far as it will get.

Today’s lead story in the St. Louis Post-Dispatch blamed the failure of the MLS stadium proposal on a large voter turnout in the City of St. Louis. That may be the case. But what really doomed the proposal is the same thing that continues to work against the St. Louis region as a whole – the separation of St. Louis City and St. Louis County.

We’ll never know for sure what would have happened had the two entities been one on this particular matter. So this is purely speculation on my part. Yet I’m convinced that had  St. Louis County been a part of this vote and had it been a single voting block of St. Louis County and St. Louis City instead of two separate entities, we’d be looking at a new stadium going up just west of Union Station.

As it was, passing two props was too much to ask of St. Louis City voters. With all that the City needs, putting the additional funding strictly on their shoulders was going to be a very tough sell. Helping to fund yet another stadium with a league that has been on shaky ground was a big enough leap of faith as it was.

Had the County been involved in the vote, even then, I’m not sure it would have passed and despite what St. Louis County Executive Steve Stenger said about looking for ways to collaborate, something tells me that the city location of the stadium would have been its downfall with a County vote added to the mix.

Only when the City and County join forces will we truly see regional cooperation. Alas, I don’t think that’s going to happen in my lifetime. The divide is too deep. There are way too many kingdoms in the County that will continue to look out strictly for themselves at the expense of the rest of the region.

I know it’s not that simple.

I was bummed when the Rams left but we sealed our own fate when somebody created that lovely little opt-out in the lease. Now I’m bummed that there won’t be an MLS team to root for during the spring, summer and fall. MLS soccer would have been a fun alternative and addition to the Cardinals and with the soccer-rich tradition of St. Louis, I think the team would have caught on very quickly.

The plan would have gotten my vote.

I hope that someday, another plan will.

 

 

 

Removing Blood On The Walls

A few of the 40 paintings I had on display at 1900 Park

A few of the 40 paintings I had on display at 1900 Park – Creative Space and Gallery.

Yesterday was kind of a sad day as we removed the 40 paintings I had on display at 1900 Park – Creative Space and Gallery and Blood On The Walls is now a thing of the past.

All but one of the paintings made the return trip home and as we were lugging most of them into our basement, it bugged me that they were losing their public viewing place. Many of them have been returned to the stacks of paintings I have accumulated through the years and now won’t even be seen by anyone who visits our household.

We had more than 250 people attend the “Blood On The Walls” opening night reception. It was a magical evening and people truly seemed to enjoy the paintings, the music and the good times among friends. I received many compliments throughout the night on the work.

But only one buyer.

It’s hard to say if the paintings were overpriced as art is hard to put a price tag on and I’m also well aware that almost every painting I create has rather strange subject matter. I try and paint ideas. I’ve been trying to create more story appeal with my paintings or at least more mystery as to what is going on in the picture.

But it’s not exactly living room art.

Still, I don’t paint to sell. I paint because I can. I paint because it’s like a gift I have been given – and if I don’t paint, I am wasting that gift.

So I will continue to pursue more paintings based on conceptual ideas and continue to try and get better at what I do. I have completed two new paintings since the show’s opening night on March 3 and I’m about to start a new one that I’m excited to see how it develops.

Speaking of how my paintings develop, here’s a mini-slide show that features some of the steps involved in the process … https://www.facebook.com/BloodLines-Art-904202009683682/?hc_ref=PAGES_TIMELINE&fref=nf

This last show I had was my first solo show in more than 21 years. There’s no telling when the next one will be – hopefully sooner than 2038!

For now, if you went to the show and saw something you liked, it’s still available for purchase. You can see a lot of my work when you visit http://tom-blood.pixels.com

On that site you can also order prints of my work (at much lower prices than the paintings) as well as purchase my art on tote bags, iPhone cases, pillows, coffee mugs, t-shirts – even shower curtains.

Available for purchase at http://tom-blood.pixels.com

Available for purchase at http://tom-blood.pixels.com

Available for purchase at http://tom-blood.pixels.com

“Balloon Girls” throw pillow – http://tom-blood.pixels.com

20170209_180726

“Head In the Cloud” iPhone case – http://tom-blood.pixels.com

I invite you to explore the site – in less than a year, it’s had almost 10,000 visitors from around the world and I’ve made sales from California to New York so you’d be buying work from a nationally-renowned and internationally recognized artist if you do make a purchase.

Or, if you’d like to free a painting from the depths of our basement, let me know what you like, make me an offer and perhaps I’ll agree to let you give it a new home.

In the meantime, it’s back to work.

 

 

Get a room, Volkswagen!

Life's as big as you make it.

Life’s as big as you make it.

Volkswagen has a new commercial that I have already seen about 10 times and though I’m a fan of Dean Martin, I’m not a fan of this commercial.

Set to Dean’s rendition of “The Birds and the Bees” this spot was probably considered ‘cute’ and a throwback to VW’s days as a bit of a rebel. https://www.youtube.com/watch?v=UyPbpU3Smhg

Back in the hippie days, a couple going at it in a VW bug may have made sense. But with this timeline, it doesn’t really go back more than 8 years or so and the couple portrayed don’t exactly seem like they’re counter-culture. Dad just seems to have a weird thing about procreating in very tight spaces – rockin’ away in the VW bug at first resulting in a trip to the dealership for a larger VW. The process repeats itself and the happy, growing family continue to have mom and dad go at in the confines of their car. It concludes with another VW rocking away – presumably VWs are very fertile places – only it shows the entire happy family inside the vehicle causing enough of a commotion that they’re causing the car to sway back and forth on its apparently not very sturdy frame.

The commercial ends with the statement, “Life’s as big as you make it. Introducing the all new 7-seater Volkswagen Atlas.” Oh, I get it.

This commercial is trying too hard. Personally, I find it kind of obnoxious, too. In-between all of the Viagra and Cialis commercials, I now get this couple that loves to breed in a bug.

I’m not sure what the key selling points of the Volkswagen Atlas actually are. There are all kinds of vehicles that can seat 7 or more so that isn’t much of a sales pitch.

To me, Volkswagen simply isn’t getting enough bang for their buck.

And I certainly would never want to ride in the back seat of their vehicle.

Getting ready for Show time

Blood On The Walls is the aptly named title of my upcoming solo art show at 1900 Park - Creative Space and Gallery.

A portion of the invite created for my upcoming solo art show.

I’m glad there’s still a fair amount of time until my first solo art show since 1994. I’m going to need it.

The Opening Reception will be on Friday night, March 3 – still more than 40 days away yet it seems much closer than that to me. Once I had heard that 1900 Park – Creative Space and Gallery was willing to give me a solo show, it sent my planning wheels into motion.

That was back in early November which now seems like a long, long time ago. I knew that I needed to wait until after the new year came and went before pushing out in too big a way. But now that January is in its final week, it’s time to start ramping up the planning.

Invites were created and a good deal of them have been sent out – but not all of them as my list continues to evolve. Since Tom Jr. is going to be the featured musical entertainment the night of the opening reception, we were initially calling the evening, “The Tom Blood Experience”.

Though I liked the title, it didn’t quite seem right to me. Plus, the show will be up throughout most of the month of March and just calling my artwork ‘The Tom Blood Experience’ wasn’t making sense to me. When you have a last name like mine, you might as well capitalize on it – thus ‘Blood on the Walls’ seemed to be an interesting and memorable name for a collection of my artwork that would be hanging on the walls.

So I went with it.

I intend to try and showcase some of the many objects that my art can appear on as well – pillows, iPhone cases, greeting cards, tote bags – the bright, colorful and often quite weird subject matter of what I paint just might be a good conversation starter. So I’ve ordered a number of items that we’ll have on display the evening of the event.

Here's a little card that a husband or boyfriend can send to their significant other as a means of apologizing. I wrote some copy for the insides that turns this into a pretty cool card and will have it on display at the show.

Here’s a little card that a husband or boyfriend can send to their significant other as a means of apologizing. I wrote some copy for the insides that turns this into a pretty cool card and will have it on display at the show.

Something's Wrong with America throw pillow. No, I won't have this one at the show, but there will be another one that looks pretty cool.

Something’s Wrong with America throw pillow. No, I won’t have this one at the show, but there will be another one that looks pretty cool.

So far, the biggest challenge is figuring out just how many people are going to show up. That’s always your biggest fear – “What if we have the show and nobody comes?”

I don’t think that’s going to happen. Rather, it’s trying to figure out, “What if we have the show and everybody comes?” 1900 Park isn’t a huge facility. Still, I think they can handle a crowd and I’m sure they’ve had big turnouts before.

So we’re trying to figure out a food and drink allotment and be ready for anything.

Choosing which particular pieces I’m putting into the show remains a work in progress as well. There will be more than 30 paintings on display. Just how many, I’m still not quite sure. But each one will have a title, a price tag and a brief explanation as to what in the world I was thinking when I created it.

I'll try and give some kind of explanation as to the meaning of this painting at my upcoming show at 1900 Park on March 3rd.

I’ll provide some kind of explanation as to the meaning of this painting at my upcoming show at 1900 Park on March 3rd.

There’s a lot more that’s going to go into this show. Tom Jr. has to work out his playlist. We’re ordering specially made t-shirts for the event (that will also be available for online purchase), There might be hand-outs and who knows what else.

So as of now, time is on my side. I’m excited about the opportunity. And even though February only has 28 days, it’s going to be a long, long month.

2016 and beyond for BloodLines Creative and BloodLines Art

So on this last day of 2016, I take a few moments to look back on the year and try to project what lies ahead for 2017.

Business wise, it was a good year. Not a great year. But a good year. I worked with a variety of new clients, lost an established one and still maintain ties with a long-time relationship which is very rewarding.

Though not a paying ciient, the invite that I created for our SLUH 40th Year Reunion was great fun and so was the Reunion weekend.

Though not a paying ciient, the invite that I created for our SLUH 40th Year Reunion was great fun and so was the Reunion weekend.

I created a number of videos, helped re-vamp one client’s website and we’ll soon be launching a new branding effort for another one. I began blogging for one client, worked on some PPC ads and I’m in the midst of working on a new TV and radio campaign as well. (Sorry for not naming client names – I only do that when I have permission and for this particular piece, I’m not even bothering to ask.)

On the art side of things, I was happy with the progress I’ve made as a painter. I created 11 paintings in 2016 – I don’t exactly churn them out, but I do stay at it and I continue to try and improve my brushwork, executing a variety of ideas that come from all places but always seem to circle back to Magritte in one way or another.

This painting was probably my favorite one that I created in 2016. It will be one of more than 30 on display at a solo show coming up in March.

This painting was probably my favorite one that I created in 2016. It will be one of more than 30 on display at a solo show coming up in March.

I began to more actively market my art this year as well. I now have two websites devoted to my art: http://bloodlinesart.com and http://tom-blood.pixels.com

The first site looks nice but has basically been useless due to a lack of promotion on my part. The second site enables you to take your art and have it show up in the form of pillows, tote bags, iPhone covers, coffee mugs, greeting cards and a variety of ways to order prints. That site continues to draw about 25-50 visitors a day and I’m approaching more than 8000 views since I started it back in July. The sales effort though has been somewhat disappointing – I’ve made enough to pay for the site but that’s about it.

Nuts and Bolts - one of my 'stick' paintings looks really cool in the form of a pillow and I've sold a few of them in 2016.

Nuts and Bolts – one of my ‘stick’ paintings looks really cool in the form of a pillow and I’ve sold a few of them in 2016.

There are more than a million works of art on the website. So I’m not overly surprised that my work isn’t selling like gangbusters. I don’t do art for a living. I do it for fun. I do it because I can. And I will continue to try and get better with each painting.

Prospects for 2017 look solid for both BloodLines Creative and BloodLines Art. Currently, I have a number of projects already in the books, some that will be on-going thru the Spring. I’m hoping to have my website fully optimized by the end of January and then I’ll begin more aggressive new business pursuits.

I hope to ramp up my blogging efforts in 2017 and have them be more focused on advertising and art. I dropped off the blogosphere and I’ve lost a lot of regular readers. Hopefully, I can earn them back.

I’m going to be ramping up for my first solo art show since 1994 over the next two months. It’s going to be at 1900 Park – Creative Space and Gallery. It’s both an art gallery and a music venue which will be awesome as I’ll have more than 30 works on display throughout the month of March. Opening night is going to be on Friday, March 3 and feature the music of Tom Blood, Jr.

More on that will be coming.

1900 Park will be the site of my first solo art show since 1994. Opening night will be on Friday, March 3rd.

1900 Park will be the site of my first solo art show since 1994. Opening night will be on Friday, March 3rd.

I have learned in this business that you never know what’s around the corner. You do your best, try your hardest, be honest with the people you work with and have fun in the process and generally, good things will happen. I have been blessed to work with so many gifted individuals through the years. I continue to learn and explore new ways to market – but bottom line, whether you’re doing a website or online ads or developing a trade show booth, you still need big ideas to stand out, get noticed and acted upon.

I’ve still got a lot of those.

Happy New Year and I’ll see you on the other side of 2017.

 

Close Encounters of the Pokemon Kind

Pokemon Go gets people out and about - but only paying attention to their phone.

Pokemon Go gets people out and about – but only paying attention to their phone.

 

The workout facility where I usually get my calorie burns is closed for a few days this week. So I set out for a little 5-mile walk in nearby Des Peres Park, only to be engulfed by a multitude of Pokemon GO players trying to find whatever Pokemon character that had been geo-located into the park that day.

It was a very bizarre experience.

I’ve heard about the popularity of Pokemon GO but I never really experienced it before yesterday. I went to http://www.pokemongo.com to get a little overview and I watched the video on their home page. It’s actually a pretty cool idea – using the interactivity of your phone as a geo-tracking gaming device to find Pokemon characters not just in your area, but all over the world.

Magical.

The reality was a bit different.

As I tried to stroll through the park, there were literally hundreds of people – mostly teens in clusters of three or four walking all around, all staring at their phones as they moved about.

Upon arrival, I immediately knew that Pokemon GO had lured them to the park. It’s what you call a Poke Stop. That’s not a bad thing. But most of them had their heads down as they were walking. You had to avoid them – they were oblivious to your presence as they searched the park for Pokemon characters in their habitat.

I saw a few people on bikes, riding and looking at their phones at the same time – a certain recipe for disaster. I had to step out of their way as they went by. There were a few others on skateboards, heads down, searching their maps, looking for where they might be able to throw a Poke Ball and up their level.

It wasn’t all teens, either, who were transfixed by their phones. Lots of adults were in on the hunt as well. I saw a mom, pushing a stroller with two babies in it. Her concentration was entirely focused on the phone.

You can’t really complain about a game that gets you out and about, off of the couch and out of the house. It also gets you to explore and maybe go places you haven’t gone before.

It’s just when you have hundreds of people doing the exact same thing and their entire focus is the phone, it makes you wonder.

Mark Twain had a quote, “Golf is a good walk spoiled.”

Put Pokemon GO in place of golf and that pretty much sums up my feelings.

How about you?

Extending the BloodLines brand

Besides being an owner of my own advertising/marketing agency, I have two main hobbies: golf and painting.

I love doing both though it seems that this year, my golf skills are in the deteriorating mode.

Painting on the other hand, is getting slightly better since I picked it up again a little under two years ago. Since that time, I’ve done 18 different paintings.

And sold one.

That brings the total number of canvases in the Blood household to somewhere around 60-70 paintings. Long ago, when I had several gallery showings I sold about 12 paintings overall. I have never painted to earn a profit. I paint because I can and something tells me it’s a talent (miniscule though it is) that I shouldn’t let go to waste.

At the same time, all these paintings sitting around in our house, many consigned to the storage area of our basement where they sit around collecting dust really aren’t doing anyone any good at all.

So recently, I’ve been trying to up the ante to put a little more effort into selling some of my works. I joined ArtLoupe, which has been very good to me, showcasing a number of my paintings via their tweets. ArtLoupe is an app that’s a free download for your phone https://itunes.apple.com/us/app/artloupe-buy-and-sell-fine-art/id1027498940?mt=8 and it features new artwork daily. I have quite a few paintings on display but I’m not quite sure how to find me. Maybe you can figure it out.

Another effort that I’m just now beginning to have some fun with is my new Fine Art website: http://bloodlinesart.com/

It made sense to use BloodLinesArt as the name of the website. Eventually, it will link back to BloodLinesCreative.com and even though the two are separate, they’re still related.

I really like this new site, especially when viewed from my mac. If you take a visit and click on ‘Works’ you can see a lot of my paintings. Click on View all and the entire roster loads on the page. Then you can click on any one of them and they come up on screen nice and big. I really like my “Nuts and Bolts” image on the site – the photography shows up amazingly well and you can see what a strange piece of art this really is, featuring hand painted nuts and bolts embedded into a sea of blue.

All but two of the pieces are listed as being for sale.

To date, no inquiries though I plan on adding an e-commerce element to the site later on and I’ve also been contemplating turning some of my paintings into t-shirts and other assorted wearables or offering posters of them as well.

All in an effort of doing a little house cleaning.

In the near future, I also plan on contacting a number of local galleries and seeing if I can’t convince someone to offer me a show once again. The shows I had back in the early 90s all made money for the gallery owner and for me and I think the same would occur again if given the chance.

Art is meant to be seen and enjoyed and from what I’ve been told, people really enjoy my art once they see it.

We just don’t get a lot of traffic in our basement.

Snotes on the rise

It’s been a while since I’ve written about Snotes – not because nothing has been happening but rather, I’ve been too busy working on the account to have the time to blog about it.

Snotes stands for Secret Notes. It’s a form of anamorphic messaging that has been around since the days of da Vinci but thanks to a patented technology, allows a user to create a Snote by typing in their message on the Snotes generator that lives on snotes.com and in under a second, your message is magically created – able to be sent via email or posted on Facebook or texted to your friends.

This is an actual Snotes LoveKnots necklace featuring Chris' initials and mine intertwined together.

This is an actual Snotes LoveKnots necklace featuring Chris’ initials and mine, intertwined together.

The fun thing about Snotes is how many potential uses they have. One such use is shown in the necklace you see above. We call them Snotes LoveKnots and we’re just now beginning to take orders for them. What you see in the photo are four sets of initials – CMB, THB, CMB, THB that are intertwined together and put into a sterling silver necklace. It can also be done in gold and there are a variety of ways we’re working on to showcase the letters – raised, with colored backgrounds and with different borders.

A lot went into turning this concept into reality. We had to develop a way for the laser cutters to read the pattern that is created when four sets of letters are intertwined with each other. It took a lot of experimenting and a lot of back and forth but it’s finally been figured out and an initial batch of necklaces have been delivered to a number of people who are now getting asked, “That’s a cool looking necklace. What is it?”

It’s exciting for the wearers of the necklace to explain that it’s their initials and their husbands initials. Or maybe the initials of their grandkids.

Monogrammed jewelry is a big business in the U.S. – and this is a whole new way to do monogrammed jewelry.

We’re not just talking necklaces, either.

Snotes LoveKnots can go on bracelets, ear rings, key chains, belt buckles. And that’s just for starters.

Imagine a bride and groom using a Snotes LoveKnot on their wedding invitation. And then having it on the napkins, glasses and even the cake at the reception, followed up by Thank You cards and personalized gifts for the bridesmaids and groomsmen with their names and the date of the wedding.

If you’re interested in an even wider range of how Snotes might be used, visit http://snotes.com/licensing-opportunities/ and explore our three key categories: Business, Consumer Products and Education.

We are truly excited about the potential for Snotes. Teachers have discovered the fun of using them in the classroom for games and quizzes and are making plans on incorporating them into next year’s lesson plans.

Our website visitation has been exponentially growing.

In about three weeks, we’ll be attending the Licensing Expo in Las Vegas. We have a very cool looking booth that will showcase our full range of Licensing Opportunities. We also have prearranged meetings with some major companies that have shown interest in partnering together that could potentially accelerate the growth of Snotes in ways that might be hard to fathom.

Snotes are on the rise. It’s going to be fun to see how this story continues to unfold.