I don’t often get excited by websites for hose, fittings and fluid conveyance systems.
But the new website for Milpaws (http://www.milpaws.com/) is a definite exception to the rule.
BloodLines Creative joined forces with E-Merge Interactive to design a whole new look for Milpaws – a supplier of hose, fittings and fluid conveyance systems here in St. Louis, Missouri. The photography is crisp and clean along with the design.
Navigation of the site is easy – and there’s going to be an e-commerce portion coming in the very near future which will make it easier than ever for customers to order the parts they need.
But that’s only part of the story. Milpaws is a company that is totally devoted to customer service and it’s their custom-made pipes, fittings and fluid conveyance systems that they’ve designed for a wide range of applications that enable them to stand out from the crowd.
They’re a no-nonsense company that tells it like it is. A faulty connection that breaks down can cost a manufacturer thousands of dollars – sometimes reaching into six figures – and bring an entire production line to a halt.
It’s imperative to work with a company that helps assure that every fitting and every custom-designed solution works on a day-in, day-out basis. And if something ever does go wrong, the supplier needs to be able to jump in and solve the problem immediately.
That’s Milpaws. And that’s why we came up with the simple theme of “Don’t Ever Get Hosed By Your Hose.” No, we’re not using it as a tag line. It’s more of a description of the way they do business.
The company’s DNA was forged as a commercial hose and fitting distributor in the St. Louis market over 40 years ago. Though Milpaws designs and fabricates fully-integrated Fuel and Potable Water fluid conveyance and dispensing systems for the US Military, their key focus has always been servicing contractors and contractor supply companies with both industrial and hydraulic hose and fittings to meet their needs on a moment’s notice. They know with Milpaws, they’re getting the best products, backed by the best service – no matter what the application – from industrial to environmental, manufacturing to utilities.
There are some very simple things about Milpaws.com that makes navigating the site just a little more interesting. The Products page features an accordion-style drop down menu – click on a specific category and it opens right up, only to get folded back into the menu when you’re done. The Applications page features a parallax means of navigation where one category naturally flows into the other.
We intend to make Milpaws.com a site worth visiting time and again for both customers and potential customers. The e-commerce portion of the site is currently being developed and that’s going to be a game-changer. We’ll also be regularly updating the “In The Flow” section with pertinent news a customer can use to help them with their business.
Overall, it’s a very cool site in what was once a very boring category. Not anymore.
BloodLines Creative provides advertising and marketing communications support to a variety of consumer, B2B, non-profit and government-related clients. No project is too big, no budget is too small. If you’re looking for big idea thinking, you’ve come to the right place.