About Tom Blood

Award-winning, brand-building advertising and marketing communications Creative Director and owner of BloodLines Creative. I'm a writer who thinks visually and an artist who paints pictures with words. I'm also a leader, a mentor, a producer and big idea generator. I'm a proud father of three great children, a loving husband who is blessed to have such a tremendous wife and I'm passionate about the work I do and the life I lead and look forward to sharing my thoughts on all of the above.

Any publicity is good publicity

'Key To Success', one of my recent paintings, graces the cover of the September 2019 issue of Gesso Magazine.

‘Key To Success’, one of my recent paintings, graces the cover of the September 2019 issue of Gesso Magazine.

I was surprised last week when I found out that one of my recent paintings made the cover of Gesso Magazine, a monthly publication that covers the arts scene on both sides of the river here in the metro St. Louis area. (https://issuu.com/gessomagazine/docs/september_2019)

I had been in contact with them regarding some of my recent works and knew they were interested – but had no idea that my work would not only grace the cover of their September issue but that they’d also give me a full page on the inside showcasing more of my work (page 35 if you’re interested).

Awesome news.

With virtually no results. I featured the cover on my Facebook page, on twitter and Instagram. Yawn.

Instagram seemed to have the most reactions – but that’s still fewer than 100 likes. And as for sales?

Well, not yet.

It’s been a great year for generating awareness. In addition to this recent cover, I had my solo show that was up for a month at the Renaissance Airport Hotel. My art was noticed by Art Sleuth, an online art gallery out of Hong Kong that wanted me to join their lineup of artists and they’re doing a direct mail piece that goes out next week promoting my art. I was approached by another online art gallery called Turning Art that sells prints and they asked that I join their roster as well. Eleven of my works are featured on Artfully Walls, another online service that sells prints. They’re supposed to be featuring my work in a promo in the next month or so.

30,000 views of my artwork on my pixels website. Almost 1200 followers on Instagram.

In a sea of millions of artists, I am only one. To rise above, you have to be seen and noted.

I’m working on it.

And in the meantime, I’ll just keep trying to get better as a painter.

In addition to creating advertising and marketing communications by day, I also paint by night. I’ve had a number of solo art shows, and my work is attracting worldwide attention via my pixels website and also on art sleuth.

If you’re interested in seeing more of my work and potentially buying a print or two or would like to buy my artwork on a variety of items like iPhone covers, pillow throws, tote bags, greeting cards, coffee cups, shower curtains and a wide variety of other items please visit my pixels website via the link above. I also invite you to follow me on Instagram to see work in progress from start to finish!

Rising to new heights with ‘Ascension’

My most recent painting takes you above the clouds.

My most recent painting takes you above the clouds.

Many times, when traveling by plane, I’ll look out the window and see the clouds below. I’ve often wondered what it would be like to fly above those clouds which was the inspiration behind this recent painting.

Similar to the Greek mythological character Icarus, who used wings to fly but ultimately got too close to the sun, I decided to create my own character who could fly.

Using a few different photo references, I sketched out a young boy, flying above the clouds, holding on to two giant feathers, looking down on the clouds below.

I must be going through some sort of a purple phase because I opted to use that color as the dominant color of the clouds. I always struggle whenever I’m painting clouds – though there is total randomness in cloud formations, the light to dark aspect always confounds me.

But that’s the challenge of painting.

This particular painting is 36″ x 48″. When you see it in person, it’s quite dramatic due to its large size. I like the painting and I also like the title.

Hopefully, you do as well!

In addition to being a writer and Creative Director at BloodLines Creative, I’m also an avid painter who loves to paint the impossible or at least the highly improbable.

Most of my work is available for purchase – or you you can order prints, as well as get my artwork put onto a variety of items like iPhone covers, pillow throws, tote bags, greeting cards, coffee cups, shower curtains and a wide variety of other items by visiting my website on pixels. I also invite you to follow me on Instagram to see work in progress from start to finish!

The shirt seen ’round the world

Look in the crowd, a little to the right of the middle and I'm the guy wearing the shirt with the Blue note on it.

Look in the crowd, a little to the right of the middle and I’m the guy wearing the shirt with the Blue note on it.

How does one assure that you’ll stand out in a crowd of about 35,000 people at a Major Golf Championship? You wear the Blue note.

That was my plan as Chris and I embarked for an epic vacation to Ireland and Scotland that would include attending The Open, held at Royal Port Rush Golf Club in Northern Ireland as well as playing The Old Course at St. Andrews in Scotland.

How it all came about, resulting in the photo you see above is somewhat amazing, involving two of my fellow Blue Buddies from St. Louis U High and an ancestral journey that my wife, Chris, made to Ireland about seven years ago with her mom.

I guess I’ll start there as Chris and I would have probably never made this trip had she not first gone across the pond with her mum (we’ll use the English vernacular) to see if they could find any ties to her mum’s grandfather who hailed from a town called Ballymoney. The trip was a success, including their stay at a Bed & Breakfast. Two years ago, while Chris and I were watching The Open, a promo came on announcing future sites for The Open which included this year’s event that would return to Northern Ireland for the first time in 52 years at The Royal Port Rush Golf Club.

Chris said the site of The Open was less than 15 minutes from Ballymoney and that she would check to see if we could stay at the same Bed & Breakfast.

It was available – so that set our travel plans in motion which we expanded to include a round of our own at the birthplace of golf, St. Andrews in Scotland. Chris was quite the travel planner as she blocked out and booked all aspects of our journey. The week before, as we were discussing what all we should pack based on temperatures in Northern Ireland and Scotland at this time of year, I mentioned I was going to wear the Blue note. I know I could have opted for a Cardinals jersey but saluting the Stanley Cup Champions on a completely different continent seemed like the right thing to do.

Chris and I, striking a pose with the Open logo on the grounds of Royal Port Rush.

Chris and I, striking a pose with the Open logo on the grounds of Royal Port Rush.

I was hoping that someone, somewhere might notice. Turns out that someone did. Dave Hemenway, one of my high school classmates from SLUH was watching The Open on an early Saturday morning from his home in Cary, North Carolina and noticed someone wearing a Blues jersey behind the 6th green.

He got out his phone and snapped my image from the TV coverage and sent it along to another class of ’76 grad, Pat Leahy, who’s one of my golf buddies. Dave’s message to Pat – “Look in the gallery”

And there I was, right next to Chris, proudly wearing my Blues shirt. I don’t think it drew any comments from the TV analysts. But it did get noticed. And now, through the power of social media, will get noticed a bit more.

It’s a small world after all.

Even I Can’t See The Forest Through The Trees

There's a lot of green in my most recent painting which measures 36" x 48"

There’s a lot of green in my most recent painting which measures 36″ x 48″

I thought I’d share a few words about one of my more recent paintings which turned out way more green than I originally anticipated. The idea cam from a phot I saw of a barren tree stump in the middle of a forest. And it appeared (at least to me),  that the tree had been sawed to the ground.
Somehow, that seemed unjust.
So I decided to paint my own interpretation of it, putting the stump on more of a hill with a few other stumps in the foreground. I created a clearing of sorts on the hill, looking into the forest and I decided to bring back the man in the hat, this time standing on top of the tree stump, hands on hips, staring into the forest.
It kind of makes me wonder what he’s thinking and why he’s there to begin with as he seems totally out of place. It’s kind of a man vs. nature type of setting and it’s hard to tell who’s winning. Clearly, nature overpowers the man – he is dwarfed by the trees around him. Yet standing on that stump gives him a certain significance as he has kind of a “what am I going to do next” type of stance to him.
It’s a big painting – 36″ x 48″ and when you see it in person, all that green jumps out and grabs you.
I don’t know if it’s among my best, but I like it and hope you do, too!
In the meantime, the video by London recording artist that features my artwork has now been viewed more than 2,000 times. If you haven’t seen it yet, please take a look – I think you’ll enjoy it! https://www.youtube.com/watch?v=RCxRpPiFOk8&feature=youtu.be
I’m also getting ready for my upcoming show at The Renaissance Airport Hotel here in St. Louis where I’ll be the featured artist of the month during June. I’ll have more on that later.
I have another painting currently in progress that if it turns out as I hope, may be my new favorite that I’ve done this year.
A few of my works have also been accepted onto a webstore called Artfully Walls where you can buy prints – though you can do the exact same thing on my pixels website
I continue to be baffled by my lack of sales – I’m certainly out there trying. I guess my art is just too weird and unexpected.
Oh, well, I keep on painting, oblivious to the fact that I’m not selling.
You see, even I can’t see the forest through the trees.

In addition to creating advertising and marketing for a wide range of clients, I also paint on the side. If you know anyone who you think might enjoy learning about my paintings and the stories behind them, please pass this along to them and invite them to sign up for my free newsletter.

Also, if my prices are keeping you from purchasing anything, know that you can order prints of my work, as well as get my artwork put onto a variety of items like iPhone covers, pillow throws, tote bags, greeting cards, coffee cups, shower curtains and a wide variety of other items by visiting my other website on Pixels. I also invite you to follow me on Instagram to see work in progress from start to finish!

New music video by Liz Cirelli featuring my artwork

 

A still from the opening frame of a new music video featuring my artwork.

A still from the opening frame of a new music video featuring my artwork.

I am both thrilled and excited to announce that my artwork is being used in the release of Liz Cirelli’s newest music video called, “Bridgetower“.

So who is Liz Cirelli and how exactly did it come about that she is using my artwork for one of her music videos?

Liz is a London recording artist. In her own words, “I fuse the worlds of classical and electronic music into intricate, hypnotic and melody-driven moods – with a pinch of pop accessibility. It’s a blend of electronica, downtempo, dream pop and contemporary classical.”

Bridgetower is one of eleven new tracks on her latest release called “Awakening“. And Awakening is her 23rd release overall in a career that spans more than a decade. She is an accomplished artist with a large following across the pond.

I first ran across Liz via an email. She’s a creativity consultant and being a creative person, I’m always in pursuit of new knowledge. I read one of her blog posts and liked it and received an invitation to join her mailing list.

It was there that she made the announcement of her new, upcoming album release. I decided to give it a listen and I liked it. In fact, I liked it enough that I downloaded a few tracks and was actually listening to them as I painted.

Music is always on when I paint. I have several artists that I listen to over and over when I’m painting as their music just seems to fit the mood of my surrealistic endeavors. Fleet Foxes, Radiohead and Grizzly Bear are my most listened to favorites.

But the music by Liz struck a chord with me. I reached out to her and told her that I enjoyed listening to her music while I painted and I sent her a few images of paintings that I had done.

That began an on-going correspondence between us. Liz said she loved my work. I loved her music. When she asked if I would be interested in having my paintings featured in one of her music videos I was instantly interested.

She asked me to send her more painting images so she could decide which track she wanted them to accompany and ultimately, selected “Bridgetower” which was a collaborative effort with another recording artist named Minski.

When she sent me the track, I asked Tom Jr. to help out with creating the video. Tom laid the groundwork for the video, assembling most of the images as you see them now. Liz and her video editor then took over, incorporating some of my newer paintings.

Yesterday, Liz launched the video to her followers on Patreon. Today, I’m letting my readers on this newsletter have the first look.

This past Friday, Liz premiered the video to her extended community via social media and I’m in the process of doing so as well.

This is a huge step forward for me regarding exposure of my artwork to the world. I’ve been slowly building an audience on Instagram (please follow me if you don’t already!). I am approaching 30,000 views on my pixels website. I was recently invited to display my artwork on an international art website but that’s still in the approval mode so no links on that yet. And I’ll be ramping up for my solo show in June at the Renaissance Airport hotel.

I’ve been given a gift – a talent for creating art – it’s up to me to pursue it and keep trying to get better at what I do.

Sales are always welcome and someday, more will come. But for now, I will enjoy the fact that potentially hundreds of thousands of new people will get a chance to view what I do.

That’s pretty cool!

In addition to creating advertising and marketing for a wide range of clients, I also paint on the side. If you know anyone who you think might enjoy learning about my paintings and the stories behind them, please pass this along to them and invite them to sign up for my free newsletter.

Also, if my prices are keeping you from purchasing anything, know that you can order prints of my work, as well as get my artwork put onto a variety of items like iPhone covers, pillow throws, tote bags, greeting cards, coffee cups, shower curtains and a wide variety of other items by visiting my other website on Pixels. I also invite you to follow me on Instagram to see work in progress from start to finish!

Brinkmann Constructors Safety Video – Part Three – The Final Product

Worker safety throughout a job site is paramount at Brinkmann Constructors. This new safety video delivers that message in a compelling way.

Worker safety throughout a job site is paramount at Brinkmann Constructors. This new safety video delivers that message in a compelling way.

Safety is the responsibility of every worker on every job site at Brinkmann Constructors.

These days, workers are getting that message loud and clear thanks to a new safety video that’s shown at the beginning of every safety orientation meeting when a new building project gets underway.

The video, titled, “I Could Have Saved A Life That Day” is the result of a true partnership between Brinkmann Constructors and the production team they hired to create the video that consisted of Pickett Productions, (which is now known as CG Studios) Mike Martin Media and BloodLInes Creative.

There were two, full, on-location shoot days, two green screen shoots at Mike Martin Media and another shoot held at a funeral parlor in south St. Louis. The plan was for Mike Martin Media to go through the more than three hours of footage and assemble the rough cut.

From there, Carl Braun, who is the Creative Director at CG Studios, began working his computer graphics and editing magic, doing a lot of color correcting, and adding graphics throughout the video to enhance or emphasize key points.

Graphics depicting Hazardous Materials grab attention and help tell one aspect of the safety story.

Graphics depicting Hazardous Materials grab attention and help tell one aspect of the safety story.

The proper angle to set a ladder is re-enforced via these graphics.

The proper angle to set a ladder is re-enforced via these graphics.

Carl and I have been working together on projects for more than 15 years. So there was a real comfort level as we worked as one to try and plus the rough cut that Mike Martin Media had sent us.

The graphics Carl used throughout gave a contemporary feel to the overall video and were also in line with Brinkmann Constructors’ new brand guidelines, which were recently developed by TOKY.

Brian Satterthwaite, President of Brinkmann Constructors delivers the closing message of the video with graphics representing the new corporate branding.

Brian Satterthwaite, President of Brinkmann Constructors delivers the closing message of the video with graphics representing the new corporate branding.

We also worked hard to enhance the most dramatic part of the video – the plunge of a worker who wasn’t tied off, resulting in a fall off the second floor of a building under construction. The end result was quite convincing.

Not being tied off when you're working above ground can have fatal consequences.

Not being tied off when you’re working above ground can have fatal consequences. This was one of several quick cuts used to help make that point.

According to Tim Myatt, Safety Coordinator at Brinkmann Constructors, the entire video does exactly what we all wanted it to do – it tells a very convincing story of the need for safety at every job site.

“When we first showed the video at an internal presentation, I looked around the audience to see what the engagement level was,” said Myatt. “The whole audience was dialed in.”

“Now, every time we do a safety orientation, I know we’re going to grab attention and deliver our safety story in a way that will be seen, noted and acted upon. Workers are getting the message, loud and clear,” said Myatt.

The second poem that is read in the video is called, “I Know I Saved A Life That Day.” The last scene in the video is of the worker who stepped up and made a difference by telling another worker he wasn’t tied off while he was working on the second floor. The video ends with that worker watching as the man climbs into his pickup, ready to go home for the day.

The man responsible for saving his fellow worker from a potential fall thinks about the impact he made by standing up and stepping in.

The man responsible for saving his fellow worker from a potential fall thinks about the impact he made by standing up and stepping in.

Thanks to this video, that could be the end result, many times over.

This is the third of three blogs regarding this project for Brinkmann Constructors. BloodLines Creative works in partnership with a variety of creative resources. If you’re looking to tell a story via video, or have any other marketing communications needs, we can assemble the team ideally suited to get the job done – on time, on budget and with big idea thinking delivered in an impactful way.

Brinkmann Constructors Safety Video – Part Two – The Shoot

When Brinkmann Constructors hired our team to write, shoot and produce a safety video that would be unlike any other safety video, we knew there would be a lot of challenges along the way.

For starters, there was a lot of information that had to be delivered – and delivered in an attention-getting, impactful way. But there was a lot more to it than that. This video was designed to tell a powerful story.

It’s the first video I’ve been involved in where we actually staged a death – and we needed to pull that off in a believable way.

A construction worker was going to die – all because another worker could have stepped in and said something – but failed to do so. As a result of one worker’s inaction – another fellow worker would fall to his death. Chaos would ensue. There would be a funeral to attend.

And it was all totally preventable – a point that is easily demonstrated in the second half of the video where we see the worker step in and do something about a potentially dangerous situation.

We had the makings of a powerful story, directly tied to two different poems that we would see unfold, line by line to make a powerful lasting impression on the construction workers who would view this video as part of their overall Brinkmann Constructors safety orientation before any project work ever began.

Long before the shoot days ever arrived, we needed to narrow down the script that I had written – my first draft was 19 pages long and timed out to about a 23-minute video. That was a little too much. So working with Tim Myatt, Safety Director at Brinkmann as well as Miranda Hill, Preconstruction Coordinator, we eventually got the script down to a manageable 14 pages which we figured would end up being about 18-20 minutes long.

Still, that’s a long video – and we had a lot going on throughout. OSHA requirements, worker’s rights, hazardous material recognitions, individual worker responsibilities, safety gear and specific, on-site safety precautions all needed to be covered.

Once the script had been finalized, Mike Martin and Michelle Anselmo of Mike Martin Media developed a shot list. We proposed two days of shooting on location at two different sites, a shoot inside and outside of a funeral home and two different shoots at their production facility to capture some green screen footage featuring safety gear along with capturing a closing message delivered by Brian Satterthwaite, President of Brinkmann Constructors.

I didn’t know if two days would be enough for the on-site footage. But I also had never seen Mike and his talented crew in action before. They were the very definition of a run and gun offense. There were two cameras in use throughout, one to capture the principal action, the other for B-roll footage and to provide another angle for key scenes.

Day One was slated to capture all of the dialogue of the safety coordinator who is the central character delivering the Brinkmann safety story. We shot on-site at an actual Brinkmann Construction project – all during a normal construction day. That in itself took a great deal of coordinating on behalf of Tim and Miranda.

Matt Deichmann, the actor we had chosen to play the Safety Coordinator, was a natural. Reading from a teleprompter isn’t always easy – but he pulled off the dialogue like he’d been doing safety orientation overviews his entire career. When the 10-hour shoot day wrapped, I was amazed. We had pulled it all off without a hitch.

Matt Deichmann was very convincing in his role as Brinkmann Constructors' Safety Coordinator.

Matt Deichmann was very convincing in his role as Brinkmann Constructors’ Safety Coordinator.

The second on-location day was at a different site and though there wasn’t as much to shoot, the challenges were perhaps more daunting. We needed to coordinate the arrival of fire trucks and ambulances. We needed to realistically stage a fall from a second story ledge into a collection bin below. And we needed to stage essentially the exact same situation, only this time, the danger would be averted. There was B-roll footage to grab as well.

Staging the actual fall involved some creativity and Mike and his crew were up to the task. They shot the scene from below. And they shot the scene from behind the worker, looking out over the second floor. Some tight close ups of the worker’s construction boot slipping and the camera almost dropping down into the storage bin below all eventually showed up in the final edit.

Several shots in sequence helped convey the potential fatal consequences of not being tied down when working anywhere near an opening on a construction site that's on a second story or higher.

Several shots in sequence helped convey the potential fatal consequences of not being tied down when working anywhere near an opening on a construction site that’s on a second story or higher.

Having an ambulance and fire truck arrive on the scene helped create an air of authenticity.

The Chesterfield Fire Department provided a fire truck and an ambulance to help make a more convincing scene showing the aftermath of a fatal fall at a construction site.

The Chesterfield Fire Department provided a fire truck and an ambulance to help make a more convincing scene showing the aftermath of a fatal fall at a construction site – a key element to the safety video.

Ultimately, there was more than three hours worth of footage from the two job site days. The afternoon spent at the funeral parlor, staging a funeral with visitors and family members and the worker who could have saved a life that day also went off without a hitch.

Ted Quinn portrayed the superintendent who failed to take action and had to deal with the pain of attending a fellow worker's funeral.

Ted Quinn portrayed the superintendent who failed to take action and had to deal with the pain of attending a fellow worker’s funeral.

Finally, there were the two shoots at Mike Martin Studios. The green screen was the perfect backdrop to the graphics we later created, helping tie-in to the new brand look being launched for Brinkmann Constructors.

Overall, we had everything we needed to make a great video. And it wouldn’t have happened without total cooperation from everyone involved – from the production team, to the city of Chesterfield, to the paid actors, right on down to all the extra Brinkmann workers and even family members who volunteered to be a part of the production.

Teamwork works.

This is the second of three blogs regarding this project for Brinkmann Constructors. BloodLines Creative works in partnership with a variety of creative resources. If you’re looking to tell a story via video, or have any other marketing communications needs, we can assemble the team ideally suited to get the job done – on time, on budget and with big idea thinking delivered in an impactful way.

Brinkmann Constructors Safety Video – Part One – The Assignment

The Brinkmann Constructors' safety video tells the powerful story of taking action versus standing by when it comes to safety.

Brinkmann Constructors’ safety video tells the powerful story of taking action versus standing by when it comes to safety.

Brinkmann Constructors was in need of a new safety video.

Safety is a key component of everything that Brinkmann Constructors does. This employee-owned construction company, headquartered in St. Louis, Missouri with offices in Kansas City and Denver knows how important safety is every day, at every job site, with every worker – especially since many of those workers are contracted. So with every new project, there’s the potential to have a whole new crew of workers – and it’s vitally important to assure that these workers know all of the safety measures that need to be taken to assure each one of them goes home at night.

So they wanted a safety video that wasn’t your normal safety video – one that told a powerful story and that wouldn’t be ignored two minutes into the overview.

Like many projects that I work on, it was a true collaborative effort. In this case, I was called in by Jeff Fuelling, president of Pickett Productions (In the past year, Pickett was bought and is now known as CG Studios.) Jeff was the project lead and had also brought in Mike Martin and Michelle Anselmo of Mike Martin Media as part of the team.

I would be the copywriter/Creative Director on the project, Pickett Productions would supply the graphics and post production and Mike Martin Media would handle the shooting, casting, voiceover recording and the initial edit.

At our first meeting, we met with Tim Myatt, Safety Director at Brinkmann along with Miranda Hill, Preconstruction Coordinator and Ted Hoog, Brinkmann’s Vice President of Operations. They provided an overview of the Brinkmann safety process and emphasized the need to do something different with this video that would keep the viewer engaged from start to finish.

One of the items Tim mentioned were two related poems that he would read at the beginning of each safety orientation overview and at the end. The first was titled, “I could have saved a life that day”. The second was, “I know I saved a life that day”.

The poems deliver the exact same scenario at a construction site – the only difference being the actions taken by a construction worker. Rather than stand idly by when they see something going on that they believe is not quite right, they take action. And by taking action, they help prevent what could have been a life-altering accident.

Tim mentioned that everyone always seemed to pay attention during those parts of the presentation. The meeting wrapped, and we had our assignment. Create a video that would grab and hold the viewer’s attention from start to finish.

We were bidding against two or three other production companies. All had essentially been given the same download. Our task was to deliver a concept that would win us the job.

The creative process began. I researched other safety videos. I researched safety statistics regarding the construction industry. Initially, I had about five approaches that I then narrowed down to three. One followed a worker from the start of his day through the end, telling the safety story from a first-hand experience while still delivering all the key info that had to be covered. The second approach was very graphics driven, with key facts and statistics being emphasized as well as a range of different workers shot in off-site situations providing their particular reasons why they work safe each day – because there’s a lot of ball games still to see, graduations to attend, meals to enjoy, etc.

We were fairly confident going in that the third approach would be the winner. The idea was simple. Take the two poems, and deliver them throughout the video, interspersed with key safety facts and figures. The viewer wouldn’t just be read the poem, they would see the poem brought to life – seeing the fatal consequences of not acting and the positive consequences of taking action.

Our production team worked out some budget parameters and developed a rough timeline. We made our presentation.

A few days later we received the news. “I could have saved a life that day” was a go.

Then the real work began.

This is the first of three blogs regarding this project. BloodLines Creative works in partnership with a variety of creative resources. If you’re looking to tell a story via video, or have any other marketing communications needs, we can assemble the team ideally suited to get the job done – on time, on budget and with big idea thinking delivered in an impactful way.

I Could Have Saved A Life That Day was written by Don Merrell
I Know I Saved A Life That Day was written by Jim Morgan

 

 

A return to broadcast advertising

Early in my career, about 60% of the work I created was broadcast advertising.

At Kenrick Advertising, we were always working on some new TV commercial or radio spot. Budgets were solid and radio and TV were by far the best way to make an impact on an audience.

Oh, those were the days. The older I’ve gotten, the less broadcast I’ve had the chance to work on and when you have your own company and you’re dedicated principally to serving the communications needs of smaller clientele, broadcast advertising generally just isn’t in the picture.

That’s okay. I have always loved the creative process and whether I’m working on a new website, or blogging for a client or creating a small space digital ad, there’s still the challenge to creatively solve a problem, tell a story and hopefully, make an impression that ultimately leads to more business for your client.

But when the chance to work on some broadcast concepts comes along, I’m all in.

Such has been the case with a recent round of work where I’m partnering with an agency to develop a new TV, radio and ultimately an online campaign for a new product.

Unfortunately, at this time, that’s as much info as I can reveal. But it’s been a blast and a true partnership where everyone involved has added to the core concepts. And when we presented to the client, the client had their own significant contributions which will plus the work in the long run.

We’re still in the developmental stages but it has been a very welcome blast from my past. And I can’t wait to see these concepts turned into reality.

If your business, service or organization could benefit from some big idea thinking, we should talk. Because I guarantee, I can help.

Going wherever the work takes you

This summer, there will be a gorgeous pool here, overlooking this gorgeous view.

This summer, there will be a gorgeous pool here, overlooking this gorgeous view.

I’ve had the privilege the past two years of working on an account that’s in the business of building pools. They do awesome work and I am continually impressed at the end result of their efforts.

Similar to advertising and marketing, it’s a process. First and foremost, you have to be invited to pitch the business. Then you need to convince the buyer that what you offer is going to be the ideal solution for them. Once you’re awarded the job, you’re expected to deliver and it takes a lot of hard work along the way to get the job done right.

This past week, I went to visit one of their current clients where work is in progress. It was a cold, dank day. The wind was blowing and rain or sleet was expected later in the afternoon. Still, there was a story waiting to be told.

This pool was going to be built on the side of a hill, ultimately resulting in a gorgeous view overlooking the valley below. But in order to do that, about 600 tons of rock needed to be moved in order to flatten out the hill and build a base.

That’s truly laying the groundwork for a pool.

During my visit to the site, I took a few moments to ponder my surroundings. Here I was, in what seemed like the middle of nowhere. All was quiet. No birds chirping and nobody in sight as far as the eye could see.

Just me, taking a few photos of a bunch of rocks that had been spray painted to outline the perimeter of the pool. There was a solitude to it all and for a brief moment, I took in the view and felt a sense of gratefulness.

A few days before, I didn’t even know this project existed. But there I was, documenting the work that had been done to date. It’s going to be a magnificent pool when it’s all said and done.

But there’s still a lot of work to do.

For them, and for me.

Want compelling copy and cut through creative with your advertising and marketing communications? Want it for a fraction of what you’d pay compared to if you hired a full-service agency? Call BloodLines Creative today. You’ll be glad you did.

#successfulresults #greatcreative #creativecopywriting #stlouiswriter #getresults #poolbuilder