Early in my career, about 60% of the work I created was broadcast advertising.
At Kenrick Advertising, we were always working on some new TV commercial or radio spot. Budgets were solid and radio and TV were by far the best way to make an impact on an audience.
Oh, those were the days. The older I’ve gotten, the less broadcast I’ve had the chance to work on and when you have your own company and you’re dedicated principally to serving the communications needs of smaller clientele, broadcast advertising generally just isn’t in the picture.
That’s okay. I have always loved the creative process and whether I’m working on a new website, or blogging for a client or creating a small space digital ad, there’s still the challenge to creatively solve a problem, tell a story and hopefully, make an impression that ultimately leads to more business for your client.
But when the chance to work on some broadcast concepts comes along, I’m all in.
Such has been the case with a recent round of work where I’m partnering with an agency to develop a new TV, radio and ultimately an online campaign for a new product.
Unfortunately, at this time, that’s as much info as I can reveal. But it’s been a blast and a true partnership where everyone involved has added to the core concepts. And when we presented to the client, the client had their own significant contributions which will plus the work in the long run.
We’re still in the developmental stages but it has been a very welcome blast from my past. And I can’t wait to see these concepts turned into reality.
If your business, service or organization could benefit from some big idea thinking, we should talk. Because I guarantee, I can help.