Recently, I joined GreetingCardUniverse.com in an effort to try and sell some of my artwork that I turned into greeting cards. My thinking was that I had some fairly unique artwork that in turn, I could use to create fairly unique greeting cards. So I enlisted the help of a designer to take some of the messages I had created and use typography to create greeting cards with fun, out-of-the-ordinary messaging.
To date, the experiment remains somewhat of a failure. I have submitted 9 cards overall. Five of them have been approved and now live on Greeting Card Universe. If you visit the website and search for Tom Blood, (https://www.greetingcarduniverse.com/search/go?w=tom%20blood) this is what you’ll see:
When I first announced that I had launched the cards, I was kind of excited. Getting them approved for sale is somewhat of an arduous task and that’s a good thing. You have to be pretty specific with your card descriptions and use of key words. The first day I announced that cards were on sale, I actually had a sale. To date, I’ve had two sales – which comes out to a whopping 70 cents of income to date.
But no, I’m not giving up. I actually have plans to make a few more. And I understand that some of my card topics aren’t exactly heavily sought after items. I have a retirement card, a Bon Voyage card, a thinking of you card, a sorry about your bad luck card and an apology card for men or boys to give to their significant others.
Currently, there are no birthday cards (rejected my one attempt), no Thanksgiving or Halloween or Christmas cards, either – I simply don’t have the paintings to back up those kind of occasions.
And similar to my site on Pixels.com (https://tom-blood.pixels.com/), I’m just one fish in the ocean. Just like on Pixels, this site has thousands of designs from thousands of artists. Even if you want a Bon Voyage card (how many of those have you bought in the last decade – or even in your life?), my version is still one of many available.
So I don’t think I’ll be retiring any time soon off of the royalties I make selling these greeting cards. The same applies to selling my art on Pixels. There are millions of images on that site. I’m happy with the limited sales I’ve had and hope to continue to sell more in the future. (Now’s a perfect time to order for the holidays getting a pillow throw or iPhone cover or tote bag or just a coffee cup featuring some truly original art!) More important, I think it’s pretty cool that I’ve had more than 18,000 views of my artwork on that site since I joined in July of 2016. If only these people would buy something!
In the meantime, I’ll keep on painting because I love to do so. If the painting seems like it could be turned into some sort of a greeting card, I’ll give it a shot. But I’m not creating art to turn into greeting cards – that’s simply an off-shoot.
And obviously, I’m not making art to make a profit. Though I do hope to bolster my 70 cent earnings from greeting cards sometime soon!
In addition to providing a wide variety of clients advertising and marketing services via BloodLines Creative, Tom Blood also creates surrealist-based art which you can view via http://tom-blood.pixels.com – allowing you to purchase prints or Tom’s artwork on a variety of items.