Flush the Rams and prepare for some Super Bowl commercials

The St. Louis media has hyped the loss of the Rams about as much as they can. Sure, we’re down an NFL team and about $16 million in fees on top of the yearly bill to pay for the soon to be nameless dome that will be home to more tractor pulls and monster truck races in the near future.

We loathe Stan. We will continue to loathe him for as long as he is around to be loathed.

But it’s also time to move on. Time to forget that there is no longer any conceivable way for St. Louis to end up in the Super Bowl. Those days are over. The way the Rams were run, they may never get back there again, anyway. So it’s time for the national hype to pick up on Peyton vs. Cam.

It’s going to be a good game – I think. It should also be a good year for a whole new crop of commercials coming from a whole new crop of agencies.

Yes, the big boys will be there – Pepsi and AB (I don’t like to acknowledge the InBev part) and I assume Coke as well. Wieden + Kennedy will be unveiling their first work for Bud Light introducing ‘The Bud Light Party’. Doritos is back with their Crash the Super Bowl commercials and the one they have out as a tease called “Ultrasound” is lots of fun.

New movies will be touted. The automakers will step up with a variety of approaches that are meant to be memorable and hopefully will have some semblance of day after recall.

But get ready for some new entries as well.

Have you ever heard of Bai? Sorry, but I hadn’t. And have you ever heard of Barton F. Graf? That’s the agency that produced Bai’s new Super Bowl commercial. I checked out their previous “None of this makes sense” campaign and it’s pretty darn good and has a really nice overall positioning. I don’t know what their spot is going to be about but I look forward to it.

SquareSpace will be using the comedic talents of Keegan-Michael Kelly and Jordan Peele. I’d say I’m looking forward to that but in reality, I never heard of either one of them before I typed their names – showing how hopelessly out of touch with who’s hot and who’s not.

Sorry.

So, am I going to actually share anything? Yes.

Pokemon, of all things, is celebrating their 20th anniversary and they’re still going strong. Some agency named Omelet out of Los Angeles (maybe they’ll get the Rams account) produced this awesome, fun to watch, and highly unexpected commercial.

Brilliantly shot. Great editing. Great music.

Enjoy.

That’s all I’ve got for now.

Powerball dreams and reality – circa 2016

My soon-to-be winning Powerball ticket.

My soon-to-be winning Powerball ticket.

Back in November of 2012, I posted the following on my blog. The odds have changed. There are more numbers now – which is how it has grown to more than a billion. We live in magical times, don’t we – where you can get millions of Americans to drop $10, $20 some people even way more than that – for a roughly 1 in 292.2 million to one chance that you’ll end up with the winning ticket.

There are Powerball dreams and there is reality. It’s 2016. If you change the amount of the drawing, your odds of winning and the topics of the day to missed field goals, El Chapo and David Bowie leaving ground control then everything else is still fairly pertinent.

November 27, 2012 … With no hurricanes bearing down on the east coast and lacking any current national disasters or tragedies, the media has momentarily shifted its attention to Wednesday’s upcoming $425 million Powerball drawing.¬†http://www.powerball.com/pb_home.asp

All across the country, reporters are heading out to remote gas stations and convenience stores and interviewing people who are now waiting in line to purchase their Powerball tickets. Fresh after Black Friday, they’re now ready to plunk down a few dollars to give them something to dream about, at least until they wake up Thursday morning and find out they didn’t win.

After all, you can’t win if you don’t play, right?

Of course, odds are extremely good that you won’t win even if you do play. The official odds say the chances of winning are 1 in 175,223,510. I read elsewhere that it’s actually closer to 1 in 195,200,000 when you factor in that there isn’t always a winner – but hey, what’s an extra 20 million or so really matter?

Americans don’t really care that Powerball is one of the worst investments on the planet. Some people play every week, others wait for the jackpot to go over $100 million before purchasing a ticket. And when the numbers reach above $200 million, the media comes out to feed the frenzy.

With all that in mind, I thought I’d do my part by passing on a little knowledge I gleamed in my 15 minutes worth of research. All of the following info comes from an article I read based off of Gail Howard’s Lotto Strategy Book, Lottery Master Guide. http://www.smartluck.com/lottery-master-guide.htm

So before you go out and purchase your lottery ticket, you may want to keep the following thoughts in mind.

First off, if you’re doing Quick Picks, you have just as good a chance at winning as you do if you’re picking your own numbers. So purchase away. If you’re going to make your own picks, here’s Gail’s advice.

Choosing all odd numbers or all even numbers rarely happens – only about 4% of the time. Your best mix is 3 odds and 2 evens or 2 odds and 3 evens and then toss in the PowerBall number to balance them out.

All high numbers or all low numbers are also rarely drawn – again, only about 4% of the time. So don’t do that.

Avoid betting five consecutive numbers – it’s never happened. Four consecutive numbers has only happened a handful of times since the drawing began. Even three consecutive numbers is a rarity.

Avoid betting one lotto group – like picking all numbers in the teens. Probably not gonna happen.

Avoid pattern betting – like forming a cross with your picks or picking the four corners and the middle – even if they do win, hundreds, perhaps thousands of clever individuals will have had the same thought.

Avoid number multiples – 2, 4, 8, 16, 32 – again, you won’t be the only one with this brilliant idea so you’ll be sharing the riches.

Avoid all same last digits – 7, 17, 27, 37, 47 – same reason as above.

Some people like to pick birthdays and that’s fine but don’t forget to toss in one or two numbers above 31 just to make sure you’re covered.

Gail has one other guiding rule that makes sense to me: That which is most possible happens MOST OFTEN. That which is least possible happens LEAST OFTEN.

With that in mind, here’s a list of Powerball numbers that have won the most since last January:

guide.htmhttp://www.powerball.com/powerball/pb_frequency.asp

If you’re going to buy tickets in a group, ask everyone if they feel lucky. If the individual says, “I never win anything,” ask him or her to get out of the group – those negative vibes will drag you all down.

With all that in mind, I’m going to take a 45-minute trip to the outskirts of St. Louis, find some hole-in-the wall liquor store and purchase my winning ticket based on my carefully chosen criteria for number selection.

On second thought, I never win anything so I’m automatically disqualified.

Good luck and if you win based on any of the above advice, please pass on some of your winnings to me and I’ll make sure Gail gets a cut, too!

And now, a few words about Snotes

Snotes? What in the world are Snotes?

Snotes stands for Secret Notes – they’re a way to send secret messages – via email, Social Media or you can print them off and either hand them or mail them to friends, family members, fellow co-workers or send anonymously to that special someone you’ve been admiring from afar.

For the past several months, I have been working with the Snotes team, helping to refine their website (snotes.com) and also helping to develop a wide range of licensing materials designed to help companies, game manufacturers, businesses and organizations see the potential power of Snotes to engage either customers or employees.

Much like a fortune cookie, once you know how to read a Snote, (http://snotes.com/how-do-i-read-a-snote/) almost any time you see one, you just have to know what they say.

Soon, we’re hoping that you begin to see more and more Snotes in a wide variety of applications.

Making and sending them is easy – you can do so from the Snotes generator, found on Snotes.com (just hit the Create and Share link at the top of the Snotes homepage).

Go ahead, try it out … I’ll wait …

If you really want to get into advanced Snotemaking, you can get a premium account for just $1.99. That’s like paying for a 16-ounce soda – and once you have the account, it’s yours to keep – and it will enable you to send all kinds of animations along with your Snote message, scramble your message via the Snotes Secret Decoder, make them more colorful and allow you to print them out in high res quality with vector files and do a wide range of other tricks to make the Snote deciphering process as hard as you want to make it.

That’s one aspect of Snotes. The other falls in the area of licensing – because you can put Snotes on almost anything – we find new uses for them almost every day.

We’re particularly excited about the possibilities for Snotes in a few key areas.

Jewelry is one of them. Imagine a special wedding anniversary gift – you take your initials and your significant other’s initials – you go to the jewelry manufacturer’s website, enter them into the Snotes Love Knots generator, choose your border, place your order and you have a very personalized gift that at first glance appears to be art – but in actuality, it’s two sets of initials, intertwined together. Cool looking, isn’t it? They’re not available yet – but we hope they will be soon.

Snotes Love Knots make for a very personalized piece of jewelry.

There are so many other potential licensing applications. We’re looking to align with a wedding supplier to help us create personalized wedding invitations featuring the initials of the bride and groom that can be carried through at the wedding, putting them on glasses, napkins, mementoes and personalized gifts for the bridal party or groomsmen. It’s just a matter of time.

Combining the bride and groom's initials into a Snote makes for a very classy wedding invite.

wedding4_napkin

We’d love to work with a company that could sell personalized placemats featuring the names of the family. Or find a manufacturer of coasters or perhaps a brewery that could put trivia questions related to beer to help move more product with time-based games or even use our Snotes app to play triva games on line – table against table or one bar versus another.

We’re ready to engage with companies who specialize in employee recognition and engagement programs, creating Snotes-related awards that would be conversation starters as well. Temporary tattoos? Educational games where either the answer or the question is contained in the Snote? I could go on and on about the many ways that Snotes can be used. If you’re interested in seeing more, visit http://snotes.com/licensing-opportunities/

There’s also a Snotes Quotes app and a Snotes app (both fun to use, both available for free via Itunes or on your android)

Visit Snotes.com – look around. Create and send a Snote or two and then let your imagination run wild as to whom you might send your secret message and what you might say.

The $1.99 cost to get the Premium feature is well worth it as it opens up so many more possibilities for your Snote-making.

Get creative.

Have fun.

Discover the world of Snotes. And imagine the possibilities.

P.S. – I’d love to know what you think – we’re just now beginning to push Snotes out so any and all feedback is welcome. If you’re interested in learning more about how your company could use the power of Snotes or have your own ideas for uses, just let me know!