The St. Louis media has hyped the loss of the Rams about as much as they can. Sure, we’re down an NFL team and about $16 million in fees on top of the yearly bill to pay for the soon to be nameless dome that will be home to more tractor pulls and monster truck races in the near future.
We loathe Stan. We will continue to loathe him for as long as he is around to be loathed.
But it’s also time to move on. Time to forget that there is no longer any conceivable way for St. Louis to end up in the Super Bowl. Those days are over. The way the Rams were run, they may never get back there again, anyway. So it’s time for the national hype to pick up on Peyton vs. Cam.
It’s going to be a good game – I think. It should also be a good year for a whole new crop of commercials coming from a whole new crop of agencies.
Yes, the big boys will be there – Pepsi and AB (I don’t like to acknowledge the InBev part) and I assume Coke as well. Wieden + Kennedy will be unveiling their first work for Bud Light introducing ‘The Bud Light Party’. Doritos is back with their Crash the Super Bowl commercials and the one they have out as a tease called “Ultrasound” is lots of fun.
New movies will be touted. The automakers will step up with a variety of approaches that are meant to be memorable and hopefully will have some semblance of day after recall.
But get ready for some new entries as well.
Have you ever heard of Bai? Sorry, but I hadn’t. And have you ever heard of Barton F. Graf? That’s the agency that produced Bai’s new Super Bowl commercial. I checked out their previous “None of this makes sense” campaign and it’s pretty darn good and has a really nice overall positioning. I don’t know what their spot is going to be about but I look forward to it.
SquareSpace will be using the comedic talents of Keegan-Michael Kelly and Jordan Peele. I’d say I’m looking forward to that but in reality, I never heard of either one of them before I typed their names – showing how hopelessly out of touch with who’s hot and who’s not.
So, am I going to actually share anything? Yes.
Pokemon, of all things, is celebrating their 20th anniversary and they’re still going strong. Some agency named Omelet out of Los Angeles (maybe they’ll get the Rams account) produced this awesome, fun to watch, and highly unexpected commercial.
Brilliantly shot. Great editing. Great music.
That’s all I’ve got for now.