I’ve been looking back at some of my recent blog posts. (That certainly didn’t take very long as my posting has taken a dramatic drop.) My apologies. From the subject matter, it looks like I’d prefer to be a sportswriter over a copywriter.
But that’s not true. I remain as passionate about the world of advertising and marketing communications as I was when I first got into this business.
I still love to create – ads, direct mail, videos, websites, posters – and at McCarthy I’ve had the opportunity to do all of the above and then some. It’s been a tremendous job, a great opportunity and I am extremely proud of the work our team has been creating. I just don’t think it’s appropriate to talk about that work in this setting.
So when it comes to advertising, that leaves me with generalities to discuss. And in general, I haven’t found too much recently that seems worth discussing.
I spent some time the other day going through the new Communication Arts Illustration Annual. I always like to check out the illustrations that are done for print ads. It’s so rare when I see a print ad I like – even more rare when it’s one that uses illustration.
Sad to say, there were no St. Louis finalists. That certainly doesn’t mean illustration isn’t still done here in this market – the recent ADDY-winning poster campaign for Eckert’s by Rodgers Townsend was beautifully done. But that’s become more the exception than the rule.
We just don’t see that much illustration done anymore – it’s become about as rare as a Jhonny Peralta base hit – oops, there’s that sportswriter thing again. Four of my last four posts were sports-related.
Why can’t I focus more on the Cardinals recent billboard campaign than their play on the field? Both are hard to read.
Why can’t I delve into what Nike is doing with their current golf advertising now that Tiger’s on the shelf? If anyone has seen Nike’s recent golf-related ads you can tell that this is a brand that’s in trouble. Then again, golf seems to be in trouble. When was the last time you played a new course in the St. Louis area? You can’t remember, can you? Because no one is opening new golf courses in this area – demand has peaked, play is down – maybe not as much as casino revenues have dropped – but that’s another story.
For another time.
You could say that this particular post has no point, no purpose and if you’ve read this far, you must feel cheated because there is no conclusion.
It just ends.