Some people complain that advertising is often nothing but lies and distortions and a recent outdoor board, supposedly posted by ‘Jennifer’ in Greensboro, North Carolina helps add to that image. What at first seems to be a woman scorned is just another attempt to garner publicity – not for Jennifer, but rather, for Yodaddy’s coffee shop. A billboard that ran in the same place a few weeks later stated, “Jessica – meet me at Yodaddy’s coffee shop at 7:00 pm for some wine therapy. – Jennifer”
So no, it wasn’t a wife dipping into the joint savings account to pay for an outdoor board that borrows from Mastercard’s ‘Priceless’ campaign. Instead, it’s for a coffee shop that understands the power of social media and how to create a buzz in today’s over-saturated media world.
Here I am in St. Louis, blogging about some silly outdoor board that appeared in Greensboro using deceptive advertising techniques. The only time I’ve even thought about Greensboro is when they hold their annual golf tournament that Fuzzy Zoeller used to always seem to win.
I’m not alone in giving this board coverage. It has been shown on local news stations, mentioned on Facebook and twitter and this isn’t the first blog to provide even more free advertising for it. (http://www.snopes.com/love/revenge/emily.asp)
Turns out, the idea isn’t even new – there was a similar outdoor board for ‘Emily’ who caught her hubby straying from the fold. That particular board was promoting Court TV’s reality show, Parco, P.I.
One of my favorite all time lines about advertising came from some movie I saw a long time ago. (Sorry, but I have no idea what the name of it was.) The star of the movie had just been fired from his agency and he was in a bar lamenting with a friend of his about what he was going to do with his life. His drinking buddy was reassuring him that it was all for the better that he got fired.
“You know what advertising is,” the guy asked as he sipped his drink. “It’s just a bunch of grown men playing deceitful little games.”
Well, maybe it is. But in the case of Yodaddy’s, they certainly got their money’s worth.