I recently began email marketing BloodLines Creative on a limited basis via Constant Contact.
I know that if I really want to gain more exposure for the range of advertising and marketing communications services that BloodLines Creative can deliver, I need to push that message out to a larger audience.
I’ve had great success with a very targeted mailing piece featuring a bright red envelope with the message, “Careful. This package contains Blood samples.” Inside is a mini-portfolio/case history of some of the work I’ve done along with a customized letter in which I request a meeting to discuss the marketing or advertising challenges the recipient may be facing and how I can help.
But if I really want to grow my business, I need to expand beyond single mailing pieces and email marketing makes great sense. I get spammed all the time with emails and I know that my email messaging may just be adding to the pile so I’m trying to keep the messaging interesting, a bit playful and at least ask the recipient to learn a little more about me with links to my website, to the work featured in the email, this blog and my LinkedIn and twitter accounts. Here’s the most recent email I sent out a few days ago. http://myemail.constantcontact.com/Looking-for-better-results-with-your-communications-.html?soid=1112085120362&aid=9HTQXf7UFBs
I did all this with the help of Ed Madden and Barry Lee at E-Merge Interactive. (http://www.e-mergeinteractive.com) I can’t say enough about how much they have helped me on my interactive journeys. They were the ones who recommended I try Constant Contact so I did and set up a 60-day trial basis.
My original email list had about 250 names but the 60-day trial only lets you send out to 100 contacts. That’s okay. I figured if I didn’t get any angry rebukes or messages back, that I could move forward with the broader list once I actually became a subscriber.
What I didn’t expect was the personal attention that Constant Contact has lavished upon me from the moment I signed up.
A day after I signed up for the trial run, a customer rep called me and introduced herself. Her name is Karen Bennett. She lives in Colorado but was raised in England and her accent made her a bit difficult to understand at first. Karen told me she was here to help and answer any of my questions and blah, blah, blah. I largely ignored her first initial call. But then she called again, wondering why I hadn’t sent any emails yet and could she help me in any way to get things going. I assured her the problems were all on my end as I was trying to reduce the number of contacts and get things worked out with all the links.
So we sent the first email to my 100 contacts and it was opened by 42 of them and we had 15 click throughs on the links which is a very good number and only one person opted out.
That seemed pretty good to me so we sent out a second one this week and though the amount of people who opened went slightly down as well as the click throughs, they’re still good numbers and I can also see who opened the first and the second and maybe, just maybe, they might think of BloodLines Creative as a strong source of creative support for their particular needs.
Then Karen called me again. That was three calls from Constant Contact asking if they could help. This time, I was all ears. Karen told me about how I could link the emails to my Facebook, LinkedIn and twitter accounts. I didn’t know that I could but I did and suddenly, that email had a lot more exposure.
She also told me how I could create my own QR code to put on all those accounts that would take them to my Constant Contact emails and how I could create follow buttons as well. All things I still need to do – but all things I didn’t know I could do until Karen told me so.
This is what customer service is all about.
This is how you get customers who aren’t even paying customers yet to blog about what a great job the company is by having service reps who really want to help their customers grow.
They know that if their customers experience success, they’ll grow right along with them.
Same premise as what I’m doing.
I’m ready to grow. And I’m ready to help.
What can I do for you?