Election day is closing in and the TV airwaves are filled with anger and accusations.
No time is that more apparent than between 6 and 7 pm. That’s the time slot occupied by local news followed by exciting programming like Wheel of Fortune. Advertisers know that air time is cheap and that the right eyeballs are staring at the screen, hitting the 35-65+ audience.
Right now, it’s virtually impossible to escape the endless barrage of political ads – most of them local, none of them positive in nature, all of them extremely angry at the great injustice the opposition candidate has done to us, the innocent and apparently, quite gullible citizens of this community.
Everyone is wrong for Missouri (or in some instances, Illinois). Everyone has stretched the truth, spent money recklessly, or sided with a government that fails us all on a daily basis.
It is the rarest of the rare occasions when a candidate comes on, delivers his or her platform without overhyping and without bashing his or her opposition.
Politics is not about emphasizing the positive. Politics is about ripping into your opponent, belittling him or her as much as possible and letting us all know what a horrible job he or she will do if elected or even worse, re-elected.
Is it any wonder that more and more Americans continue to avoid the polls altogether?
September is coming to a close.
It’s going to be a long month of mud-slinging coming our way.
Especially during the angry hour.
Adjust your schedules accordingly.