My wife, Chris, asked me this morning if I thought my blog posts were a little too long. That, of course, was a nice, indirect way of saying, “Your blog posts are too long.”
There was a legendary ad man named Howard Gossage who had a saying, “People read what interests them. And sometimes, it’s an ad.” These days, sometimes, it’s a blog.
So far, with each post, I’ve written what felt right. I go back, read it, then re-read it again and before I hit that publish button, I read it one more time, doing my best to make sure there are no spelling mistakes, grammatical errors (I’m sure my punctuation isn’t always perfect) and that the whole thing flows and makes some sort of sense, at least to me.
Now maybe this post is already too long and I’ve taken up too much of your valuable time. If so, you might want to bail now. If you’re still reading this particular sentence, thanks! Please stick with me for about ten more then I promise I’ll wrap this up. (Funny how all these words get in the way of your message, isn’t it?) I like to think of myself as an aspiring Bill McLellan-to-be. For those who may not know, he’s a columnist for the Post-Dispatch who writes about any and all things and manages to make it all interesting, no matter what story he may be covering. He has a unique point-of-view and a magnificent way with words.
Hopefully, my point-of-view is at least interesting though it may not be unique and my ability to use the English language to make you think or smile or actually inform you of something will be enough to bring you back for more. I sure hope so. But I guess I’ve already said enough. After all, I don’t want to waste your time.
And once again, this post is probably too long.